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Updated: Oct 19, 2026
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Oracle 1Z0-1031 Exam Overview:
| Certification Vendor: | Oracle |
|---|---|
| Exam Name: | Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials |
| Exam Number: | 1Z0-1031 |
| Exam Format: | Single Answer, Multiple Choice, Multiple Answer |
| Exam Price: | USD $245 |
| Exam Duration: | 85 minutes |
| Available Languages: | English |
| Related Certifications: | Oracle CX Marketing Cloud Certifications |
| Certificate Validity Period: | 18 months |
| Real Exam Qty: | 55-74 |
| Passing Score: | 64% |
| Recommended Training: | Oracle Marketing Cloud DMP Implementation Training |
| Exam Registration: | Oracle University Pearson VUE |
| Sample Questions: | Oracle 1Z0-1031 Sample Questions |
| Exam Way: | Proctored online or at Pearson VUE test centers |
| Pre Condition: | No formal prerequisites; recommended experience with Oracle Marketing Cloud / BlueKai |
| Official Syllabus URL: | https://education.oracle.com/pls/web_prod-plq-dad/db_pages.getpage?page_id=5001&get_params=p_exam_id:1Z0-1031 |
Oracle 1Z0-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Audience Creation & Management | 20% | - Build and configure audience segments - Audience activation and delivery - Classification and taxonomy setup |
| Topic 2: Tag Implementation & Data Ingestion | 25% | - Mobile SDK integration - BlueKai Core Tag deployment - Server-to-server integration - First-party data ingestion methods |
| Topic 3: Reporting & Optimization | 15% | - Site Hits and Inventory reports - Performance analysis and optimization - Audience profile and discovery reports |
| Topic 4: Identity Mapping & Resolution | 20% | - Oracle ID Graph concepts - Offline match integration - ID swapping and mapping strategies |
| Topic 5: Data Strategy and Scoping | 20% | - Data scoping and collection policies - Define DMP use cases - Compliance and privacy requirements |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
What is the meaning of an Index of 17 in the Oracle DMP?
- A. The user is 1/17 as likely to be in the category than the average user in the selected universe.
- B. The user is 17 percent more likely to be in the category than the average user in the selected universe.
- C. The user is 17 percent as likely to be in the category than the average user in the selected universe.
- D. The user is 17 times more likely to be in the category than the average user in the selected universe.
Correct Answer: B 🗳️
Your customer must produce a report that shows tag fire counts with the following requirements:
* History - past 7 days
* Aggregation - daily
* Dimensions in specific order: Country, Container Name, Container Type Which is the correct set of steps you should perform in order to produce this report?
- A. Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the
"Run" button. - B. Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Hit the "Run" button.
- C. Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the "Run" button.
- D. Go to Report and then Tag Hits. Select Date Range as "Past Week". Click "Export".
- E. Go to Report and then Container Hits. Select Date Range as "Past Week". Click "Export".
Correct Answer: C 🗳️
You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?
- A. awytM3DD bk112=25%bk111=M%bk115=2
- B. awytM3DD bk112=25@bk111=M@bk115=2
- C. awytM3DD bk112=25#bk111= M#bk115=2
- D. awytM3DD bk112=25|bk111=M|bk115=2
- E. awytM3DD bk112=25~bk111= M~bk115=2
- F. awytM3DD bk112=25,bk111=M,bk115=2
Correct Answer: D 🗳️
Describe the features of an Audience Injection App that uses SDT.
- A. The client shares the audience with you. This will generate an email notification that includes the audience composition.
- B. The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
- C. The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.
- D. BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
Correct Answer: D 🗳️
Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?
- A. Classify user actions based on popularity of products.
- B. Classify user actions based on products and offerings.
- C. Classify user actions based on the customer lifecycle.
- D. Classify user actions based on broad categories.
Correct Answer: B 🗳️
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