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Oracle 1Z0-340-24 Exam Overview:
| Certification Vendor: | Oracle |
|---|---|
| Exam Name: | Oracle Eloqua Marketing 2024 Implementation Professional |
| Exam Number: | 1Z0-340-24 |
| Exam Format: | Multiple Choice, Enhanced Matching, Multiple Answer, Single Answer |
| Related Certifications: | Oracle Eloqua Marketing 2025 Implementation Professional Oracle Eloqua Marketing 2026 Implementation Professional |
| Real Exam Qty: | 50 |
| Certificate Validity Period: | 18 months |
| Passing Score: | 68% |
| Exam Duration: | 90 minutes |
| Available Languages: | English |
| Exam Price: | USD $245 |
| Recommended Training: | Eloqua Implementation Bootcamp Become a Certified Eloqua Implementation Specialist |
| Exam Registration: | Pearson VUE Scheduling Oracle University Exam Registration |
| Sample Questions: | Oracle 1Z0-340-24 Sample Questions |
| Exam Way: | Online proctored or in-person at authorized testing centers |
| Pre Condition: | No mandatory prerequisites; recommended hands-on experience with Eloqua implementation |
| Official Syllabus URL: | https://education.oracle.com/oracle-eloqua-marketing-2024-implementation-professional/pexam_1Z0-340-24 |
Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Branding, Deliverability & Email Management | 13% | - Subscription and preference management - Email configuration, personalization and compliance - IP warming and deliverability setup |
| Topic 2: CRM Integration & Advanced Services | 13% | - Supported CRM integrations and components - Sales tools, reporting, lead scoring and AI capabilities - Integration setup, troubleshooting and closed-loop reporting |
| Topic 3: Data Management & Import/Export | 14% | - Contact/account fields, views and custom objects - Data standardization and prioritization - Data import/export tools and automation |
| Topic 4: Forms, Landing Pages & Tracking | 11% | - Form creation, advanced techniques and external integration - Landing page configuration and customization - Tracking script and microsite setup |
| Topic 5: Campaign & Program Automation | 12% | - Campaign Canvas configuration and usage - Program Builder and Program Canvas features - Automation logic and workflow design |
| Topic 6: Implementation Overview | 10% | - Major milestones and key deliverables - Prerequisite documents and required attendees |
| Topic 7: Eloqua Fundamentals & Data Model | 15% | - Data objects, relationships and data capture - Data enhancement and AppCloud usage - Platform architecture and core concepts |
| Topic 8: Security & Administration | 12% | - User creation and security groups - Asset permissions and contact-level security - Company and instance settings |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
Question 1
Which Default Update Logic would you choose if the client would like the Salesperson contact field to be updated even if the new value is blank? (Choose the best answer.)
A. update if blank
B. update if new email address
C. update if new value is not blank
D. always update
Question 2
You have a large list of opt-out requests that were collected via the corporate website before Eloqua was implemented.
Why is it important to upload those contacts using the import purpose of "Unsubscribe"? (Choose the best answer.)
A. to ensure the email addresses are added to the Excluded Domains
B. to ensure the email addresses will not receive promotional emails, but that they still receive transactional emails
C. to ensure the email addresses are in the Unsubscribe table, but not in the Contact table
D. to ensure the email addresses are added to the Master Exclude
Question 3
Which three client-requested scenario can you configure natively within an Update Rule in Eloqua? (Choose three.)
A. the contact's Job Role contact field with the value listed in the Role field of a linked custom object record
B. the contact's Job Role contact field with a static value based on the value within their Title field
C. the contract's Job Role contact field with the value listed within the contact's Title field
D. the contract's Job Role contact field with the value matched to the Contact's Title field within a lookup table
Question 4
Your client wants to know which marketing campaigns are influencing the most closed won opportunities. Which report do you recommend?
Response:
A. Opportunity Overview
B. Campaign Cost Metrics
C. Campaign Analysis
D. Campaign Revenue Analysis
Question 5
Under which circumstances would Eloqua consider an email address soft-bounced?
A. The recipient's inbox is full.
B. There were three unsuccessful send attempts in 12 months.
C. The email address is invalid.
D. The recipient marked the email as spam.
Solutions:
| Question 1 Answer: A | Question 2 Answer: C | Question 3 Answer: A,C,D | Question 4 Answer: C | Question 5 Answer: A |
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