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| Certification Vendor: | Microsoft |
|---|---|
| Exam Name: | Accelerating Sales Pipelines with AI in Dynamics 365 |
| Exam Number: | AB-210 |
| Passing Score: | 700 |
| Exam Format: | Scenario-based, Case studies, Performance-based items, Multiple choice |
| Available Languages: | German, French, Portuguese (Brazil), English, Chinese (Simplified), Spanish, Japanese |
| Related Certifications: | Microsoft Certified: Dynamics 365 Sales Functional Consultant Associate |
| Exam Duration: | 120 minutes |
| Certificate Validity Period: | 1 year |
| Exam Price: | $165 USD |
| Real Exam Qty: | 40-60 |
| Recommended Training: | Microsoft Learn Learning Paths AB-210T00: Accelerating Sales Pipelines with AI in Dynamics 365 |
| Exam Registration: | Pearson VUE Microsoft Learn |
| Sample Questions: | Microsoft AB-210 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | Recommended: Intermediate-level knowledge of Microsoft Power Platform configuration; experience with Dynamics 365 Sales, building model-driven apps, and Power Automate flows |
| Official Syllabus URL: | https://learn.microsoft.com/en-us/credentials/certifications/resources/study-guides/ab-210 |
| Section | Weight | Objectives |
|---|---|---|
| Configure Dynamics 365 Sales core features for AI | 15-20% | - Integrate Microsoft Power Platform components - Configure security and access for AI features - Design and configure sales data model - Set up core sales entities and relationships |
| Develop deals by using intelligent opportunity research | 25-30% | - Configure forecasting and goal management - Use AI for opportunity research and insights - Deploy and configure Sales Close Agent - Optimize opportunity management workflows |
| Extend and enhance sales solutions with AI | 10-15% | - Monitor and optimize AI performance - Deploy and manage AI agents - Implement collaboration features - Configure reporting and visualization |
| Qualify and prioritize leads by using AI | 15-20% | - Automate lead routing and prioritization - Implement Sales Qualification Agent - Fine-tune predictive lead scoring models - Configure lead qualification processes |
| Optimize AI-driven sales workflows and insights | 20-25% | - Implement predictive scoring and relationship intelligence - Configure Copilot for Sales - Configure Sales accelerator and work distribution - Set up conversational intelligence |
Question 1
A sales executive wants to measure whether Copilot adoption actually improves seller productivity over time. Which metric would provide the strongest evidence?
A. Number of CRM security roles created
B. Total database storage consumed
C. Number of duplicate contacts removed
D. Reduction in preparation time while maintaining sales quality
Question 2
Case Study 1 - AdventureWorks
Background
AdventureWorks Cycles is a global manufacturer of high-performance bicycles headquartered in Seattle. The company sells products through distributors, specialty retailers, and a growing direct- to-consumer online channel. AdventureWorks Cycles recently expanded its product catalog to include the athlete package. This package includes a cycle, connected devices and subscription- based analytics services.
To support this expansion, the company wants to modernize its sales operations by implementing Microsoft Dynamics 365 Sales. The leadership team wants sellers to focus on building relationships with distributors and enterprise buyers rather than manually qualifying leads or assembling product packages.
The sales operations team is responsible for configuring the Dynamics 365 Sales environment.
Their goal is to implement Al-driven processes that streamline the lead-to-cash workflow while ensuring that sellers can easily identify the most promising opportunities.
Current Environment
AdventureWorks Cycles previously used a legacy CRM system that tracked leads and opportunities but lacked predictive intelligence or automated lead qualification. Sellers manually evaluate incoming leads, which creates delays and inconsistent prioritization.
The global sales team manages approximately 15,000 leads per month generated from marketing campaigns, trade shows, and partner referrals.
Product data is stored in multiple systems. Product managers maintain products and pricing in spreadsheets. Information regarding custom relationships, competitor analysis, and region- specific marketing content is stored in a SharePoint site called the sales portfolio.
The organization has identified several challenges they want to resolve with a new solution:
Sellers often spend significant time researching leads that ultimately do not convert.
Regional managers require in-depth reporting using information from the sales pipeline and seller activities, the point-of-sale solution, website analytics, and the accounting system.
Multiple product offerings are difficult to manage because components are defined in different systems.
Team leads require real-time information on active opportunities, as well as visibility of seller's appointments and phone calls, without needing to navigate into multiple views.
All sellers are assigned Dynamics 365 Sales Enterprise licenses, Also, the CFO has requested that Copilot message packs are pre-purchased by using the Copilot Studio subscription license.
A Dynamics 365 sales sandbox environment has been in use for six months. There are 60 leads records with 30 records that are qualified and 20 that are disqualified. Ten of the qualified leads are over three months old.
Business Requirements:
AdventureWorks Cycles has defined the following business requirements for the production environment of Dynamics 365 Sales:
Sellers in all regions should be able to review the new mountaineer cycles. The cycles include economy and premium fittings. When creating opportunities, sellers should be able to select a metal type when adding a mountaineer cycle to an opportunity. The metal types include chrome, aluminum, and titanium.
Pricing managers must be able to create deals for the same products in their own currencies and at their own prices, without reference to the cost of the product.
Sellers must be able to quickly view their own opportunities by phase.
Predictive scoring should be enabled for leads created within the last three months in the sandbox environment. This should provide seller training on the scoring's interpretation and usage.
A segment of leads named Hot is needed that will contain all leads where the source is phone, employee referral or partner. Leads from this segment should be distributed to sellers by using a round robin method.
Agents should not be able to take action on any data that is created in the production environment before they are started.
All sellers should be able to access disqualified leads.
Technical Information and Requirements:
The new Dynamics 365 Sales environment must meet the following technical requirements:
Agents must use a dedicated service identity to execute write actions with a controlled security role in Dataverse.
The sales operations team lead must be assigned the Power Platform administrator role.
The lead pricing manager must be assigned to the Microsoft 365 billing admin role.
The vice president of sales must be assigned the Al admin role.
A sandbox and a production environment must be created. Both of the environments must be enabled for Al capacity, but usage should be capped on the sandbox environment.
A trial environment must be created, with the Sales Qualification Agent configured to business requirements.
Sellers must be assigned the security roles on the production environment only.
All sellers must be assigned a customized version of the salesperson role. This role should grant read access only to the leads that the sellers own.
The EnableRoleBasedSystemViews property must be set to true for the production environment.
No Azure subscriptions are available in the tenant.
Issues:
During early testing, the sales operations team identify the following issues:
The Sales Qualification Agent has disqualified several leads in the trial environment. The vice president of sales has requested to understand the reason for the disqualified leads.
Sellers are unable to create agents in the production environment.
Agent consumption has been unreliable. The company requires that Al capacity is always available to sellers.
The required predictive scoring model cannot be created yet.
You need to inform the sales team how many more record types are needed before it can be configured.
What two actions on lead records are required? Each correct answer presents part of the solution. Choose two.
A. 30 more leads must be disqualified.
B. 20 more leads must be disqualified.
C. 10 more leads must be qualified.
D. 20 more leads must be qualified.
E. 40 more leads must be created.
Question 3
Drag and Drop Question
You are customizing Dynamics 365 Sales for a company.
Sales representatives need several enhancements to the opportunity form.
The enhancements must include the following:
- Provide a guided interface to capture custom data during calls.
- Display revenue analytics directly within the opportunity record with the ability to ask questions.
- Automatically send a Microsoft Teams alert when an opportunity value
exceeds a specific amount.
- Allow sellers to view product sales trends by region.
You need to determine which Microsoft Power Platform component should be implemented.
Which solution should you use for each requirement? To answer, move the appropriate solutions to the correct requirements. You may use each solution once, more than once, or not at all. You may need to move the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Question 4
An organization wants Copilot responses to include CRM information while respecting existing security permissions. What should administrators expect?
A. Copilot ignores security roles.
B. Copilot exports all customer data.
C. Copilot displays all CRM records.
D. Copilot respects Dynamics 365 security permissions.
Question 5
Drag and Drop Question
You are implementing Dynamics 365 Sales for a company that sells products in different markets.
The company has the following requirements:
- Must define pricing for products.
- Must automatically use a localized price list.
- Must group product prices for each region.
You need to determine how each pricing component should be configured.
Which configuration should be used? To answer, move the appropriate configurations to the correct requirements. You may use each configuration once, more than once, or not at all. You may need to move the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Solutions:
| Question 1 Answer: D | Question 2 Answer: B,D | Question 3 Answer: Only visible for members | Question 4 Answer: D | Question 5 Answer: Only visible for members |
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