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Updated: Sep 06, 2026

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SAP C_C4H260_01 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Explain the concept of campaign categories and their actions
  • Campaign and Journey Orchestration
Topic 2
  • Explain the concepts of Best Record and Score Builder capabilities
  • Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud
Topic 3
  • Explain the data model and how to enhance the data model
  • Explain the Account Based marketing process as well as the process of defining a new lead stage
Topic 4
  • Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management
  • Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports
Topic 5
  • Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports
  • Outline the offer recommendations, product recommendations
Topic 6
  • Lead- and Account-Based Marketing
  • Outline the options for extensibility
Topic 7
  • Describe Contact to Lead-Opportunity process
  • Explain the option for anonymizing contact information

Reference: https://training.sap.com/certification/c_c4h260_01-sap-certified-technology-associate---sap-marketing-cloud-2002-implementation-g/

C_C4H260_01 Exam Certification Details:

Languages:English
Level:Associate
Sample Questions: SAP C_C4H260_01 Exam Sample Question
Duration:180 mins
Exam:80 questions
Cut Score:59%

SAP C_C4H260_01 Exam Overview:

Certification Vendor:SAP
Exam Name:SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation
Exam Number:C_C4H260_01
Available Languages:English
Exam Duration:180 minutes
Passing Score:Around 59% (typical cut score)
Related Certifications:SAP Marketing Cloud Certification Path
Exam Format:Multiple choice, Multiple response, Scenario-based questions
Exam Price:Varies by region and SAP certification provider (check official SAP Certification Hub)
Certificate Validity Period:N/A
Real Exam Qty:80-91
Sample Questions:SAP C_C4H260_01 Sample Questions
Exam Way:Delivered via SAP Certification Hub with online proctoring and at SAP-authorized test centers
Pre Condition:No formal prerequisites; recommended for consultants involved in SAP Marketing Cloud implementation projects
Official Syllabus URL:https://training.sap.com/certification/c_c4h260_01-sap-certified-technology-associate---sap-marketing-cloud-2002-implementation-g/

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