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Updated: Sep 06, 2026

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Salesforce Salesforce-Loyalty-Management Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Loyalty Management Accredited Professional Exam
Exam Number:Salesforce-Loyalty-Management
Certificate Validity Period:24 months
Related Certifications:Salesforce Loyalty Management Accredited Professional
Passing Score:70
Available Languages:English
Exam Format:Multiple Choice, Multiple Select
Exam Duration:90 minutes
Exam Price:$150 USD
Real Exam Qty:60
Sample Questions:Salesforce Salesforce-Loyalty-Management Sample Questions
Exam Way:Online proctored or Onsite at a testing center
Pre Condition:Candidates should have experience with Salesforce administration and implementation of Loyalty solutions.
Official Syllabus URL:https://trailhead.salesforce.com/help?article=Salesforce-Loyalty-Management-Accredited-Professional-Exam-Guide

Salesforce Salesforce-Loyalty-Management Exam Syllabus Topics:

TopicDetails
Topic 1
  • Integration: Integration is crucial for a seamless Loyalty Management experience. In this topic, Salesforce Partners determine strategies for integrating Marketing Cloud, Commerce Cloud, Service Cloud, Salesforce CDP, and external systems using API templates and endpoints.
Topic 2
  • Loyalty Program and Process Configuration: This section focuses on configuring the foundational and advanced features of Loyalty Programs. Salesforce Partners learn to configure tier models, member and partner management, customer incentives, and experiential features in this topic. Sub-topics also include defining promotions, eligibility rules, and personalized Loyalty pages using Experience Cloud templates. Configuring complex processing rules, user access models, and analytics dashboards equips Salesforce Partners with the expertise to deliver scalable, customer-centric Loyalty solutions.
Topic 3
  • Strategies and Design: Salesforce Partners learn how Loyalty Management aligns with customers' business needs, processes, data requirements, and program parameters. This section includes identifying the appropriate Loyalty architecture, defining points and redemptions processes, benefits types, and the promotion lifecycle. Best practices for implementing Loyalty Management are also covered, ensuring practical application to real-world scenarios.
Topic 4
  • On-Going Loyalty Management: This section equips Salesforce Partners to sustain and optimize Loyalty solutions post-implementation. The topic includes leveraging analytics and dashboards, transitioning from sandbox to production, managing Loyalty campaigns, utilizing mobile app features, and resolving service-related issues.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-loyalty-management-ap---AP-212

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