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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. What is the first step when scheduling a recurring report in Adobe CJA?
Response:

A) Set the report delivery frequency
B) Assign campaign quotas
C) Define report permissions
D) Create an export template

2. Which component should be used to show customer engagement across different marketing channels?
Response:

A) Data View Manager
B) Engagement Tracker
C) Flow Visualization
D) Segment Overlap Report

3. Assume the following scenario: On April 10, a visitor arrives to your site from a link on a social media post, adds 3 items to their cart, then leaves.</li><li>On April 14, the same visitor receives an email reminding them about their items in cart. The visitor clicks the link in the email directing them to your site, visits 2 other sites to see if they can find similar products, then leaves your site without purchasing. On April 16, the same visitor receives an SMS text that 2 of the items in their cart have gone on a sale for 15% off, linking them to their cart. The visitor clicks the link in the SMS text and purchases their cart for a total of $240.
Which attribution model should you use if you need to equally credit each channel $80 for the visitor's purchase?
Response:

A) Last touch attribution model with a session lookback window
B) Participation attribution model with a person lookback window
C) Linear attribution model with a session lookback window
D) Linear attribution model with a person lookback window

4. Which steps should be performed when conducting exploratory data analysis in Adobe CJA?
(Select two.)
Response:

A) Use Pre-Built Templates
B) Define Key Metrics
C) Apply Data Filters
D) Enable Campaign Quotas

5. Which components should be used when creating calculated metrics in Adobe CJA?
(Select two.)
Response:

A) Dimensions
B) Event Types
C) Metrics
D) Data Processing Rules

Solutions: