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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which of the following is the first step in the multivariate clustering process?

A) Create clusters based on relevancy and opportunity
B) Identify product demographic affinity profiles
C) Calculate product demand potential
D) Identify store-level demographic profiles

2. What is the benefit of tracking SOW for a Retailer in a particular category?

A) SOW concentrates on the spending habits of Shoppers who already buy that category in the marketplace with the goal of securing a larger portion of their budget.
B) SOW concentrates on the spending habits of all Shoppers in the marketplace with the goal of securing a larger portion of their budget.
C) SOW concentrates on the spending habits of Shoppers who already buy from the Retailer with the goal of securing a larger portion of their budget.
D) SOW concentrates on the spending habits of all Shoppers who haven't bought from the Retailer with the goal of securing a larger portion of their budget.

3. Which of the following KPIs is most critical for resolving on-shelf availability issues in the retail supply chain?

A) Inventory Turnover
B) Gross Margin
C) Order Cycle Time
D) Fill Rate

4. What does a high Sales per Point of Weighted Distribution (SPWD) indicate about a product's performance?

A) It indicates strong sales performance relative to the product's distribution.
B) It shows that the product is available in a large number of stores.
C) It suggests the product is underperforming in its available outlets
D) It reflects the total revenue generated by the product.

5. What is the primary focus of the 'What' section in storytelling?

A) Providing a detailed appendix with all supporting data.
B) Focusing on exploratory analysis to uncover all possible insights.
C) Highlighting all available data regardless of relevance.
D) Presenting opportunities using insights and data.

Solutions: