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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analytics and Reporting | 10% | - Marketing performance analysis
|
| Topic 2: Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
|
| Topic 3: Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
|
| Topic 4: Email Marketing and Customer Journeys | 20% | - Email marketing execution
|
| Topic 5: Marketing Campaign Management | 20% | - Campaign creation and execution
|
| Topic 6: Manage Leads and Segmentation | 20% | - Lead management lifecycle
|
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
A user has a Regular account with the Salesperson role.
You need to ensure that the user can access tear sheets.
What should you do?
- A. Assign the Marketing Professional role to the user.
- B. Change the user type to Media Buyer and assign the Designer role to the user.
- C. Change the user type to Web Portal.
- D. Change the user type to Media Buyer and assign the Media Buyer role to the user.
Correct Answer: A π³οΈ
Your company wants to automatically post information about a new product to the company Facebook account 7.14, and 30 days after launching the related marketing campaign.
What can you use to achieve this goal in Microsoft Dynamics Marketing?
- A. social media activity
- B. task
- C. post
- D. Scheduler activity
Correct Answer: B π³οΈ
Users add comments to a file by using the Markup feature of Microsoft Dynamics Marketing.
You need to download the file, including the comments.
What should you do?
- A. Use the Print option.
- B. Download the file and then download the comments separately as a PDF file.
- C. Download the file and then download the comments separately as a Microsoft Word document.
- D. Use the PDF option.
Correct Answer: D π³οΈ
You need to import 100 client contacts from a Microsoft Excel workbook (.xlsx file) into Microsoft Dynamics Marketing.
What should you do?
- A. Save the workbook to your computer as an OpenDocument Spreadsheet (.ods file) and then import the contacts from the saved file.
- B. Save the workbook to your computer as a text (.txtj file and then import the contacts from the text file.
- C. Save the workbook to your computer as an XPS Document (jcps file) and then import the contacts from the saved file.
- D. Save the workbook to your computer in its current format and then import the contacts from the workbook.
Correct Answer: B π³οΈ
You plan to add a Power BI widget to your Microsoft Dynamics Marketing home page.
Where can you store the workbook for the widget?
- A. Microsoft Dynamics CRM
- B. a Microsoft SharePoint document library
- C. a local instance of Microsoft SQL Server
- D. File Manager
Correct Answer: D π³οΈ
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