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Google Display Exam Practice Test Sample Questions:

1. Mary Jane wants to use the view-through conversion tracking feature in Google AdWords. How long must Mary Jane's ad run before she can use this feature accurately?

A) 24 hours
B) 30 days
C) 7 days
D) 60 days

2. Brad is managing an SEO effort for his company, which also includes Google AdWords placements. His company offers services in the US and in Europe. Brad would like to make certain the Google AdWords ads appear in English, French, and German. Which one of the following is the best approach Brad should take to make certain his ads appear in the appropriate languages?

A) Brad doesn't need to do anything. Google AdWords will translate the ads for him when users from these different countries trigger the ad to be displayed.
B) Brad will need to create a separate campaign for each language and target the best location for the ad.
C) Brad will need to create a separate campaign for each language.
D) Brad will first need to identify the locations for the ads and then Google will translate the ads when users from the different countries trigger the ad to be displayed.

3. Amy is managing a Google AdWords campaign for her business. After three months of using
Google AdWords Amy decides that she needs to improve her campaign by optimizing her ad. If Amy's immediate goal to increase her clickthrough rate which one of the following optimization strategies is most appropriate?

A) Amy should attract more clicks by refining her ads, and eliminate extra impressions by using negative keywords.
B) Amy should increase her advertising budget.
C) Amy should focus on her Website. Her landing page and entire Website is must be set up to let users find the specific thing being promoted in her ad.
D) Amy should add relevant keywords and site placements to her ad groups while making ad text more compelling.

4. You are helping a client create a YouTube advertisement and you tell them that they should use their TV assets online in YouTube through pre-roll, mid-roll, and post-roll placements. The client does not understand what you mean by TV assets. What is a TV asset?

A) TV budget for advertisements
B) TV commercials
C) Digital video that is television and Web-ready
D) Televisions show

5. Which of the following metrics gives the number of times the ad was shown?

A) Impressions
B) Click Through Rate (CTR)
C) Average CPM
D) Clicks

Solutions: