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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Lynn would like to track conversions for multiple events on her website. How many conversion actions, also known as transaction types, can Lynn track with the Google AdWords conversion tracking feature?

A) 30
B) 2
C) 25
D) Unlimited

2. Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?

A) Total revenue
B) Average order value
C) Conversion rate
D) Visits to Purchase

3. Beth has added the conversion tracking code to her website for Google AdWords ads. She now wants to stop conversion tracking. How can she disable conversion tracking in Google AdWords?

A) Beth can choose Reporting, Settings, Conversions, and then choose Pause or Stop.
B) Beth simply needs to remove the conversion tracking code from her header section on her web pages.
C) Beth can choose Reporting, Settings, Conversions, and then choose Stop.
D) Beth can choose Reporting, Conversions, select the action, and then click Delete.

4. Ronnie has created a mobile phone application that people can download to their mobile phones. The application is a calendaring service that shows people what bands are playing at different nightclubs in their cities. Ronnie would like to target his ads to show only in the evening because that's when people, he believes, are making plans to see different bands. How can Ronnie schedule his Google AdWords ads to run in the evening hours only?

A) Ronnie will click his campaign, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Create
B) Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit
C) Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click create
D) Ronnie will click his campaign, select Settings, and select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit

5. Which of the following reports shows statistics for ad variations?

A) Keyword performance report
B) Ad performance report
C) URL performance report
D) Placement performance report

Solutions: