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IBM M8010-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. The web marketing continuous optimization platform can drive which of the following capabilities?

A) Target through online advertisements based on interaction history.
B) Optimize paid search advertising.
C) All of the above.
D) Automate customer recommendations based on LIVE profile.

2. Elements of a powerful self-service experience include all, EXCEPT one of the following:

A) Create dynamic, engaging, web experiences.
B) Improve loyalty by facilitating integration with social networks.
C) Target the right experience, to the right user, via the right channel, at the right time.
D) Accommodate product returns, regardless of the context.

3. What are Smarter Commerce 'Sell' Offerings focused on?

A) Integrating the supply chain in order to support the selling process.
B) Up-sell potential via outbound calling centers and automated dialers.
C) Optimize the customer experience, regardless of touchpoint, or mode of access.
D) Driving the customer to the preferred enterprise sales channel.

4. Supply chain visibility _____________________________

A) automatically handles all exceptions
B) coalesces a myriad of information to automate response and highlight exceptions
C) applies marketing techniques to supply chain management
D) is focused primarily on business dashboards

5. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) eCommerce, POS, kiosk, call center.
B) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.
C) Unica, Coremetrics, SPSS, Cognos.
D) Web browser, mobile applications, social platform, data mining.

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