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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. What key concept in Unica Campaign provides a collection or set of one or more tasks, or processes, that Unica Campaign executes to specify and select the desired target(s) of a customer's marketing campaign and, optionally, assigns offers, outputs data and tracks responses?

A) Campaign
B) Session
C) Flowchart
D) Offer

2. What is a recommended part of the planning process for a customer in order to install Unica Campaign?

A) Install Cognos
B) Create Campaigns
C) Configure the Unica Marketing platform parameters.
D) Hardware and software environment and Unica hardware sizing parameters.

3. Where in Unica Campaign do you map tables and build table catalogs?

A) Select process input menu
B) Settings Page
C) All of the above.
D) Flowchart Admin tab

4. Before a customer creates a Response flowchart in Unica Campaign, what data does the customer need to map into a Campaign via a table catalog?

A) Map customer database tables.
B) Map contact history tables.
C) Collect response data/transactions into an Action Table.
D) Map system tables.

5. In Unica Campaign, what option allows a customer to create a segment from the Segment process, where the same audience key can only appear once in any given segment?

A) Sample by number
B) Sample by percentage
C) Segment by query
D) Mutually Exclusive Segments

Solutions: