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Introduction for Oracle Eloqua CX Marketing 2020 Implementation Essentials

The Oracle Cloud Eloqua Marketing Cloud Service 2020 Implementation Essentials exam is designed for marketing professionals who want to demonstrate expertise implementing marketing automation solutions. This certification covers topics such as the timeline and deliverables for a successful implementation, fundamentals of the Eloqua platform, the platform architecture and data model of Eloqua, tasks included in initial, digital, email, and form configuration, the features that support data management, the configurations required for CRM integration, the features that support automation, and additional Eloqua Services. This certification validates understanding of a successful implementation of the Eloqua platform.

The Planning Cloud 2020 Certified Implementation Specialist has demonstrated the knowledge and expertise in implementing the following:

  • Advanced strategies and techniques
  • Role-based use cases
  • Implementation, configuration and extension of the applications
  • Hands-on practice with the fundamentals of the primary features and functionalities
  • Release highlights and deep-dives for new features
  • Industry best practices
  • Guidance for administration and management of the application

ORACLE 1Z0-340-20 practice exams and ORACLE 1Z0-340-20 practice exams are designed specifically for candidates to gain an uperhand on experience and knowledge to get through this exam.

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Oracle Eloqua CX Marketing 2020 Implementation Essentials has demonstrated the knowledge and expertise in:

  • Fundamentals of the Eloqua platform
  • Features that support automation
  • Additional Eloqua Services
  • Configurations required for CRM integration
  • Platform architecture and data model of Eloqua
  • Timeline and deliverables for a successful implementation
  • Tasks such as in initial, digital, email, and form configuration
  • Features that support data management

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Understanding functional and technical aspects of Oracle Eloqua CX Marketing 2020 1Z0-340-20 Eloqua Fundamentals, Data Model

The following will be discussed in the ORACLE 1Z0-340-20 exam dumps:

  • Create an email
  • Describe the process for adding, capturing, and enhancing data in Eloqua, including the purpose of the AppCloud
  • Describe Eloqua data objects, how they relate to each other and cases for use
  • Create a segment
  • Generate key reports

Reference: https://education.oracle.com/oracle-eloqua-cx-marketing-2020-implementation-essentials/pexam_1Z0-340-20

Understanding functional and technical aspects of Oracle Eloqua CX Marketing 2020 1Z0-340-20 Database Management, Tracking

The following will be discussed in the ORACLE 1Z0-340-20 exam dumps:

  • Configure microsites
  • Describe how Eloqua tracks visitor data and define the tracking script integration process
  • Implement data standardization initiatives and describe Eloqua's data prioritization features and tools
  • Create and configure custom objects and illustrate custom data object services and processing
  • Configure contact and account fields and views

Oracle 1Z0-340-20 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Email & Preference Management10%- Subscription and preference centers
- Unsubscribe management
- Email configuration and personalization
Topic 2: Automation & Campaigns15%- Program Builder and Program Canvas
- Automation logic and flow design
- Campaign Canvas configuration
- Lead scoring and segmentation
Topic 3: Tracking & Assets10%- External form integration
- Tracking script integration
- Form creation and configuration
- Microsites and landing pages
Topic 4: Branding & Deliverability10%- IP warming and deliverability strategies
- Email groups and domain configuration
- Bounce and complaint management
Topic 5: Implementation Overview10%- Client documents and required stakeholders
- Key milestones and deliverables
- Implementation services and offerings
Topic 6: Data Management20%- Standard and custom objects
- Data import, export, and standardization
- Contact/account fields and views
- Data prioritization and deduplication
Topic 7: CRM Integration & Additional Services10%- Reporting and analytics
- CRM integration setup
- AppCloud and external services
Topic 8: Eloqua Fundamentals & Architecture15%- Platform overview and navigation
- System architecture and data model
- Security settings and user management

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