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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which option will help your client identify which categories get the most data?

A) Enable taxonomy permissioning.
B) Generate the Site Hits Report.
C) Remove or hide unused categories.
D) Request an Inventory Report from their account manager.
E) Review the cookie inventory.

2. You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?

A) 1
B) 15
C) Win Every Time
D) 30
E) Win Each Category
F) 7

3. On an average, at what rate does data decay?

A) 2% per year
B) 20% per week
C) 2% per month
D) 12% per month

4. Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)

A) Only the client is allowed to store the ID mapping table.
B) The client cannot store the ID mapping table in their system.
C) Only BlueKai can store the ID mapping table.
D) BlueKai DMP can store the ID map table.
E) The client can store the ID mapping table in their system.
F) Both BlueKai and the client can store the ID mapping tables in their systems.

5. Which of these is a common use case for the Recency setting?

A) To hide older audiences and users that are no longer as valuable for targeting
B) To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
C) To extend data delivery beyond the default period for the audience
D) To prioritize delivery of the most recent users in an audience

Solutions: