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Salesforce Arch-302 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Integration Strategy | 23% | - Design secure, scalable, and high-performance integrations - Select integration patterns and APIs - Evaluate tools, middleware, and custom development needs |
| Architecture Design | 18% | - Address security, compliance, and data residency requirements - Illustrate interactions between Salesforce clouds and third-party systems - Design multi-cloud solution architecture |
| Functional Capabilities and Business Value | 7% | - Recommend suitable Salesforce products for business processes - Evaluate product features and business outcomes - Map customer journeys to B2C solutions |
| Discovery and Customer Success | 27% | - Define success criteria and implementation roadmap - Validate architecture, systems of record, and risks - Facilitate customer engagement and requirements gathering |
| Data Models and Management | 25% | - Manage data quality, migration, and lifecycle - Define data models and relationships across systems - Plan data integration, synchronization, and governance |
Salesforce Certified B2C Solution Architect Sample Questions:
A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited. They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference.
Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics?
Choose 3 answers
- A. Implement a mobile app so that customers can more easily purchase products to drive higher sales
- B. Implement Audience Studio and integrate it with Marketing Cloud to bridge the divide between the known and the unknown customer
- C. Implement Lead Queues in Sales Cloud to ensure that the Telesales teams are calling customers more efficiently
- D. Run a proof-of-concept of Customer 360 Data Manager to build unified customer identities, improving the ability to provide relevant personalization
- E. Use analytics tools such as Datorama to help improve accountability on campaign spend for digital advertising and marketing campaigns
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As part of a digital transformation initiative. Universal Containers (UC) wants to start a new project to implement Salesforce Platform, Marketing Cloud, and B2C Commerce. They have mapped the requirements and captured the user stories, including non-functional requirements. Almost all requirements touch all three clouds.
UC wants to go-live with all functionality in three years, but the executive team would like to see the benefits and return on investment sooner than that.
What should the Solution Architect recommend in order to align with the executive team's request7
- A. Build and test the functionality across all clouds at once and deploy to production at the end of the three years.
- B. Reduce the overall timeline by removing most non-functional requirements around reliability and performance.
- C. Go-live with Sales and Service cloud functionality first, followed by Marketing Cloud, and then B2C Commerce.
- D. A multi-phased approach with functionality across all clouds delivered to production in each phase.
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A company wants to give its service agents a current view in Marketing Cloud of which journeys customers are in at any given time, so that agents can provide a more persona! and relevant experience if a customer contacts them.
What approach should a Solution Architect recommend to fulfill this requirement?
- A. Create a multi-select picklist on the contact record, and use the out-of-the-box Contact Update activities in Journey Builder to add or remove the name of the journey as they enter and exit.
- B. Add the Journey Membership Lightning component from the Marketing Cloud Connect Managed Package to the Contact Page Layout.
- C. Schedule a batch job in Salesforce to query Marketing Cloud for the contact membership status of all contacts in Journeys on a regular basis (for example, once per hour) and write this to the Contact record.
- D. Develop a custom Lightning web component in Salesforce to query Marketing Cloud in real time to get Contact Journey membership.
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A financial company uses an external system for pricing and quotation.
What is the recommended approach to use the pricing and discount rules in the external system within Salesforce during the loan application process?
- A. Use the Apex callout to retrieve the latest information from the external system during the loan application process.
- B. Use an external object to store pricing and discount information.
- C. Rebuild the logic used in the external system using Apex.
- D. Use the API callout component in Process Builder to retrieve the latest information from the external system during the loan application process.
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A company wants to use the Satesforce Platform to enable personalized l-l marketing, an online ordering platform, and a customer-centric support solution for their service agents. The goal of the company is to provide an end-to-end customer centric and personalized experience.
What is an example artifact that can be used to ensure the company understands the systems involved in the solution'
- A. Product backlog
- B. Reference architecture
- C. Journey map
- D. Storefront wireframes
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