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GCCC Strategic Communication Management Professional Sample Questions:

1. (Your organization has experienced a minor operational failure that affected a small number of customers.
Senior leadership believes the issue is unlikely to attract media attention and asks whether it can be handled quietly without public acknowledgment. What is the most ethical communication advice?)

A) Recommend disclosure only if customers or media raise concerns
B) Delay any communication until legal counsel confirms there is no obligation to disclose
C) Follow leadership's direction since the issue is minor and unlikely to escalate
D) Advise transparent communication to affected stakeholders, proportionate to the issue

2. What are the four basic elements that form, shape, and reinforce an organization's culture?

A) History, people, strategy, and structure
B) Mission, people, purpose, and strategy
C) People, process, strategy, and structure
D) People, purpose, strategy, and structure

3. In order to encourage and reinforce an ethical culture, an organization's ethics program should include:

A) punishments and rewards for employee behavior.
B) links to applicable local criminal law.
C) consistent, clear messages about values.
D) references for the consultant who drafted the program.

4. A start-up company needs to establish a budget for the communication plan. The owners feel unsure about how to budget for communication. How should the communication manager advise the owners?

A) Suggest setting a budget for each main task within the communication plan and calculate the total budget to set a baseline for the next year.
B) Advise they give the communication area a free use of budget, with the understanding that the area needs to cover their revenue goals.
C) Recommend they use a percentage of revenue method based on the projections of the company's plan so that they make sure to spend according to the business plan.
D) Propose they use the share-of-voice/share-of-mouth (SOV/SOM) method, considering the share of voice and the market share, in order to determine if they have to beat the competition or maintain their status.

5. When working with multi-stakeholder groups, which of the following is considered the BEST practice for successful outcomes?

A) Setting up a rapid response system to address stakeholders' misperceptions, inaccurate reporting, and misrepresentations of your message
B) Focusing on a limited number of centrally shaped and controlled messages to be delivered uniformly across all platforms
C) Building a comprehensive suite of communication tools to ensure that the organization's message is delivered equally and consistently to all audiences
D) Establishing a process for ongoing, two-way communication with all relevant interest groups

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