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Updated: Sep 20, 2026
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Salesforce AP-212 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Loyalty Management Accredited Professional |
| Exam Number: | AP-212 |
| Exam Format: | Scenario-based, Multiple-choice |
| Certificate Validity Period: | 2 years |
| Available Languages: | English |
| Passing Score: | 69% |
| Exam Duration: | 75 minutes |
| Exam Price: | USD 150 |
| Real Exam Qty: | 55 |
| Recommended Training: | Salesforce Trailhead: Loyalty Management |
| Exam Registration: | Kryterion Webassessor Pearson VUE |
| Sample Questions: | Salesforce AP-212 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No mandatory prerequisites; recommended experience with Salesforce CRM and customer loyalty concepts |
| Official Syllabus URL: | https://trailhead.salesforce.com/en/credentials/lmap |
Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Loyalty Program and Process Configuration | 52% | - Configure permissions and security model - Configure foundational program settings - Configure partner management and collaboration - Define incentives, experiential rewards, and vouchers - Set up currencies, points, and transaction processing - Manage member enrollment, profiles, and preferences - Set up tier models, qualification, and progression |
| On-Going Loyalty Management | 10% | - Monitor program performance and optimize - Manage program updates and enhancements - Configure analytics, dashboards, and reporting |
| Strategies and Design | 16% | - Assess business requirements and define loyalty solution - Design loyalty program architecture and data model - Define points, benefits, and redemption processes - Design promotion lifecycle and engagement strategies - Apply implementation best practices |
| Integration | 22% | - Integrate with Marketing Cloud - Integrate with Service Cloud - Connect to external systems using APIs - Integrate with Salesforce CDP - Integrate with Commerce Cloud |
Salesforce Loyalty Management Accredited Professional Sample Questions:
Which two features below are supported in the reference integration between Loyalty and Commerce Cloud?
- A. Loyalty member enrollment
- B. Loyalty membership merge
- C. Loyalty member profile
- D. Resetting tier points
Correct Answer: A,C 🗳️
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A hotel group has finished setting up its Loyalty program and now wants to provide its Loyalty members with live updates about their program membership. They are looking for a solution that lets members view their membership details whenever they want to, and expect that this can be implemented without a need for complex customization.
Using the available product features of Loyalty Management. Which three tasks should an Administrator implement to meet the Hotel group's requirements?
- A. Create a site using the Experience Cloud site template called the Loyalty Member Portal
- B. Associate the site with the new Hotel Group Loyalty Program using API integration endpoints
- C. Associate the site with the new Hotel Group Loyalty Program
- D. Connect the website to the hotel's payment gateway
- E. Add Loyalty lightning components to the site that show members their Loyalty program details, points balance, recent transactions, and currently assigned tiers.
Correct Answer: A,C,E 🗳️
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The Loyalty Program Manager at Northern Trail Outfitters (NTO) has defined a new Promotion in Salesforce Loyalty Management. NTO would like to communicate this new Promotion with its eligible members.
Which two integrated Salesforce applications can facilitate this com
- A. Salesforce Customer Data Platform
- B. Salesforce Marketing Cloud
- C. Salesforce Cloud Intelligence
- D. Salesforce Field Service Lightning
Correct Answer: A,B 🗳️
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A large retail company wants to award its customers 500 points when they join the Loyalty Program.
Which two configuration tasks below will be required to enable this type of award?
- A. Create a Loyalty Partner and associate one of the Partner's products that must be purchased to award the
500 points. - B. Create a Process rule that awards 500 points when the Activity Type ='Enrollment''.
- C. Create a Benefit that adds 500 points when the new member reaches the Top Platinum Level tier.
- D. Create a Transaction Journal with an Activity type of ''Enrollment'' that needs to be created when the customer signs up to join the Loyalty Program.
Correct Answer: B,D 🗳️
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Universal Containers (UC) plans to implement Loyalty Management and change its current strategy of giving benefits to all members equally. UC wants to use its Loyalty program to build a network of brand advocates-people who are willing to endorse the UC brand because of positive experiences.
Which three ways can Loyalty Management help to fulfill the new strategy?
- A. Send promotions at the right time to the right program members using Salesforce CDP's market segmentation capabilities
- B. Maintain a Loyalty solution on separate systems (Loyalty Management for accruals and an External Analytics system) to ensure data integrity
- C. Create a Loyalty program tier with member benefits to keep customers engaged.
- D. Issue tickets to a concert to any Loyalty member that posts a product review on social media
- E. Define a transactional point-based program, in which one point is earn for every dollar spent
Correct Answer: A,C,D 🗳️
Explanation: Only visible for Pass4training members. You can sign-up / login (it's free).
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