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1. Which stakeholders are essential for implementing a Marketo project? (Choose two)
A) Marketing Operations Manager
B) Business Strategist
C) Campaign Specialist
D) Customer Support Agent
2. A software company has an existing lifecycle modeler.
Refer to the diagram below.
There are two new requirements that the sales team has requested:
Separate leads who belong to the Targeted Account List (TAL).
Any newly-created list belonging to TAL will be accelerated to the sales team as an MQL using the email address domain as an identifier.
What are the two changes required to amend the above lifecycle modeler? (Choose two.)
A) Add an additional gate stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
B) Update transition rules on MQL to include email domain address belonging to TAL
C) Create an inventory stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
D) Update stage actions on MQL to include email domain address belonging to TAL
E) Create an SLA stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
3. What is a primary benefit of implementing naming conventions in Marketo?
A) Increases engagement rates
B) Ensures faster email delivery
C) Simplifies campaign management and reporting
D) Improves campaign aesthetics
4. What elements should be included in project boundaries? (Choose two)
A) Workflow templates
B) Identified risks
C) Defined KPIs
D) Email performance reports
5. A business has a Marketo Engage database size of 1,000,000 person records and finds that 10% of the database has potential duplicate records based on email addresses. The consultant wants to understand how the duplicate records are being created.
Which fields should the consultant first review to understand the problem?
A) Original Source Type and Original Source Info
B) Person Source and Inferred Source Type
C) Original Referrer and Original Search Phrase
D) Registration Source Type and Registration Source Info
Solutions:
| Question # 1 Answer: A,B | Question # 2 Answer: A,B | Question # 3 Answer: C | Question # 4 Answer: B,C | Question # 5 Answer: A |
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