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Adobe AD0-E551 Exam Overview:
| Certification Vendor: | Adobe |
|---|---|
| Exam Name: | Marketo Certified Associate - Marketo Engage Business Practitioner Professional |
| Exam Number: | AD0-E551 |
| Exam Price: | $125 USD ($95 USD in India) |
| Certificate Validity Period: | 2 years |
| Real Exam Qty: | 55 |
| Exam Format: | Multiple-select, Multiple-choice |
| Related Certifications: | Adobe Marketo Engage Business Practitioner Expert (AD0-E559) |
| Exam Duration: | 110 minutes |
| Available Languages: | English, Japanese |
| Passing Score: | 63% / 36 out of 55 |
| Recommended Training: | Marketo Engage Core Concepts Adobe Experience League - Marketo Engage Courses |
| Exam Registration: | Kryterion Registration Adobe Certification Portal |
| Exam Way: | Online proctored or in-person at authorized Kryterion testing centers |
| Pre Condition: | No mandatory prerequisites; recommended 6 months of hands-on Marketo Engage experience |
| Official Syllabus URL: | https://experienceleague.adobe.com/en/docs/certification/program/technical-certifications/ame/ame-professional/ame-p |
Adobe AD0-E551 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Building and Managing Assets | 19% | - Email creation and A/B testing - Landing pages and forms - Asset quality and pre-launch checks - Tokens, snippets, and dynamic content |
| Topic 2: Analyzing and Building Reports | 9% | - Interpreting campaign results - Program and email performance metrics - Standard Marketo reports and dashboards |
| Topic 3: Building and Managing Programs | 39% | - Channels, tags, and period costs - Global vs local assets - Engagement programs and settings - Program types and purpose |
| Topic 4: Defining and Targeting Audiences | 33% | - Smart Campaign triggers, filters, and flow steps - Smart Lists vs Static Lists - Privacy settings and compliance - Segmentation strategy and use cases - Lead scoring and interesting moments |
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