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Updated: Nov 08, 2026
No. of Questions: 102 Questions & Answers with Testing Engine
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Salesforce AP-214 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Marketing Cloud Advanced Cross Channel Accredited Professional |
| Exam Number: | AP-214 |
| Exam Duration: | 120 minutes |
| Related Certifications: | Marketing Cloud Email Specialist Marketing Cloud Consultant Marketing Cloud Administrator |
| Real Exam Qty: | 55 |
| Passing Score: | 65% |
| Exam Price: | $200 USD |
| Exam Format: | Multiple Choice, Multiple Select |
| Certificate Validity Period: | 2 years |
| Available Languages: | English |
| Sample Questions: | Salesforce AP-214 Sample Questions |
| Exam Way: | Online proctored exam |
| Pre Condition: | It is recommended to obtain the Marketing Cloud Administrator or Marketing Cloud Consultant certification first |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudadvancedcrosschannel |
Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing Advanced Concepts | 25% | - Configure dynamic content and personalization - Implement advanced segmentation strategies - Optimize email deliverability - Design A/B and multivariate test strategies |
| Topic 2: Advertising and Social Integration | 15% | - Implement audience synchronization - Configure Advertising Studio integrations - Leverage Social Studio capabilities |
| Topic 3: Analytics and Reporting | 15% | - Build custom reports and dashboards - Interpret attribution models - Analyze cross channel performance metrics |
| Topic 4: Mobile Messaging (SMS and Push) | 20% | - Implement mobile opt-in management - Configure SMS and push notification campaigns - Apply compliance and regulatory requirements - Design mobile customer journeys |
| Topic 5: Cross Channel Strategy and Planning | 15% | - Define cross channel campaign strategy aligned with business objectives - Design customer journey touchpoints - Identify target audiences across channels |
| Topic 6: Automation and Journey Builder | 10% | - Design complex multi-step journeys - Configure wait and engagement activities - Implement decision split logic |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
How does the Wait by Duration activity in Journey Builder work?
- A. It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation
- B. It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,
- C. It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.
- D. It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period
Correct Answer: B 🗳️
On which social channel can users create ad audiences?
- A. Twitter (X)
- B. Tiktok
- C. Instagram
- D. Houzz
Correct Answer: C 🗳️
What does Priority in an in App message determine?
- A. Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device
- B. Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device
- C. Where on the screen (top, middle, bottom) the in-app message should appear
- D. If the priority is set to 1, then the user's device will vibrate to let them know
Correct Answer: B 🗳️
What Einstein functionality makes predictions for email only?
- A. Einstein Engagement Frequency
- B. Einstein Scoring
- C. Send Time Optimization
- D. Einstein Copy Insights
Correct Answer: A 🗳️
Which user role can beused to set up single sign-on in Social Studio?
- A. Editor
- B. Super User
- C. Full User
- D. Environment Owner
Correct Answer: B 🗳️
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