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Salesforce Arch-302 Exam Overview:

Salesforce Arch-302 Exam Syllabus Topics:

Salesforce Certified B2C Solution Architect Sample Questions:

1. A company wants to integrate B2C Commerce and Marketing Cloud so that customers shopping online can be segmented for marketing campaigns like Abandoned Cart and Post Purchase Journeys.
Which two actions are needed to enable an Abandoned Cart Journey?
Choose 2 answers

A) Implement the Marketing Cloud coilect.js through the storefront by using the Connector's reference implementation
B) Use Mulesoft to bring order and customer data feeds from B2C Commerce to Marketing Cloud
C) Integrate product, order, and customer data feeds into Marketing Cloud Data Extensions
D) Integrate product, order, and customer data feeds into Service Cloud objects

2. A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited. They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference.
Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics?
Choose 3 answers

A) Implement a mobile app so that customers can more easily purchase products to drive higher sales
B) Implement Audience Studio and integrate it with Marketing Cloud to bridge the divide between the known and the unknown customer
C) Implement Lead Queues in Sales Cloud to ensure that the Telesales teams are calling customers more efficiently
D) Run a proof-of-concept of Customer 360 Data Manager to build unified customer identities, improving the ability to provide relevant personalization
E) Use analytics tools such as Datorama to help improve accountability on campaign spend for digital advertising and marketing campaigns

3. A company is in the process of defining the right systems to deliver key capabilities for its B2C business. The company has about 2 million customers, each placing an average of 100 orders each year through its existing B2C Commerce platform. 7 The company needs a system that can;
*Deliver a full list of all customer orders throughout their engagement lifetime
* Provide lifetime engagement tracking and history of the customer
* Calculate the lifetime value of customers based on their orders
Which three systems should a Solution Architect recommend to meet the company's requirements?
Choose 3 answers

A) Sales Cloud
B) Heroki
C) Salesforce Order Management
D) Materials Written
E) Service Cloud
F) Marketing Cloud

4. A merchant using B2C Commerce and Service Cloud has a requirement for service agents to order products on behalf of shoppers. In the envisioned scenario, a shopper contacts the service center with an order request, the agent uses the Service Console to find the shopper's account, and initiate an order on behalf of the shopper using payment information provided by the shopper. The merchant is considering the B2C Commerce - Service Cloud Connector for this implementation.
Which three considerations should a Solution Architect keep in mind prior to implementation? Choose 3 answers

A) Service agents need a corresponding storefront login mapped to their Service Cloud user record.
B) The Service Cloud Connector only supports contacts as a customer model.
C) Guests or anonymous storefront shoppers are not supported in this scenario.
D) B2C Commerce needs to be registered as a remote site.
E) The Service Cloud Connector only supports Person Accounts as a customer model.

5. An organization operating more than 20 beauty, personal care, and health brands wants to move from its on- premise CRM system to Service Cloud and Marketing Cloud. Because a customer's privacy and marketing preferences can vary based on the brand, the organization needs to track those preferences to run consent- based marketing campaigns.
Which consideration should a Solution Architect keep in mind with respect to consent preferences in Marketing Cloud with the consent data model?

A) When multiple brands are operated in a single org, the native relationship between Business, Brand, and Contact object helps distinguish privacy and consent preferences that vary between different brands.
B) Global consent governs all-or-nothing consent settings that should be managed on the Contact object to follow cross-cloud data strategy best practice using the contact ID as the primary key in Marketing Cloud.
C) When a subscriber unsubscribes without following the unsubscribe link provided in the message, the unsubscribe request is sent to Marketing Cloud directly and synchronized to the Salesforce Consent Data Model through Marketing Cloud Connect.
D) A separate contact is required for each brand where consent is independently managed; the total count of contacts in Marketing Cloud can be larger than the number of individual customers.

Solutions: