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Updated: Sep 03, 2026
No. of Questions: 157 Questions & Answers with Testing Engine
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Salesforce EEB-101 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Essentials for Marketing Cloud Email Marketers |
| Exam Number: | EEB-101 |
| Certificate Validity Period: | Valid with annual Trailhead maintenance |
| Passing Score: | 65% |
| Available Languages: | Spanish, English, Japanese |
| Related Certifications: | Marketing Cloud Administrator Marketing Cloud Consultant Marketing Cloud Developer |
| Exam Format: | Multiple-choice, Multiple-response |
| Exam Price: | $200 USD |
| Exam Duration: | 90 minutes |
| Real Exam Qty: | 60 |
| Recommended Training: | Trailhead: Marketing Cloud Email Marketer Trailmix EEB-101 Official Exam Guide |
| Exam Registration: | Salesforce Certification Portal Pearson VUE |
| Sample Questions: | Salesforce EEB-101 Sample Questions |
| Exam Way: | Online proctored or in-person at authorized testing centers |
| Pre Condition: | No mandatory prerequisites; recommended 3–6 months hands-on experience with Marketing Cloud Email Studio |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/exam-guides/eeb-101 |
Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Subscriber & Data Management | 25% | - Subscriber status and preferences - Segmentation and audience creation - Data extensions and list management - Import/export and data quality |
| Topic 2: Tracking & Reporting | 10% | - Interpreting results and optimization - Standard reports and dashboards - Key metrics (open, click, bounce, conversion) |
| Topic 3: Email Creation & Testing | 25% | - Dynamic content and personalization - Email Studio tools and editors - Preview, test send, and validation - Sender authentication (SPF, DKIM, DMARC) |
| Topic 4: Sending & Automation | 20% | - Triggered emails and transactional sends - Automation Studio basics - Journey Builder fundamentals - Guided sends and user-initiated sends |
| Topic 5: Email Marketing Concepts & Best Practices | 20% | - Email design and accessibility best practices - Compliance and regulations (CAN-SPAM, GDPR, CASL) - Email marketing fundamentals - Deliverability and sender reputation |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Question 1
Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization that are custom and not available within the perconfigured reports.
What should be created to achieve this?
A. A collection
B. A Dashboard
C. A Dimension
Question 2
Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send upto three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?
A. Exits
B. Decision Splits
C. Goals
Question 3
A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Who should path optimizer be configured to handle these requirements?
A. Place a Random Split before Path Optimizer for the pilot group.
B. Select winning path three days after journey activation
C. Configure a holdback group to be targeted by the winner.
Question 4
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?
A. Use Email Address as Subscriber Key.
B. Mark the field as the Primary Key.
C. Mark the data extension as Sendable.
Question 5
Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customer even if they have unsubscribed.
Which component should be configured to provide this functionality?
A. Delivery Profile
B. Sender Profile
C. Send Classification
Solutions:
| Question 1 Answer: A | Question 2 Answer: C | Question 3 Answer: A | Question 4 Answer: B | Question 5 Answer: C |
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Frequently Asked Questions
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Certainly sure! Our EEB-101 questions & answers are selected and verified by the professional team, which has high quality and hig h pass rate. Please take time to prepare for it and easy pass will be done.
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PDF (duplicate of the test engine): the contents are the same as the test engine, support printing.
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The free update offer is valid for one year after you've purchased the EEB-101 products. You will be informed if there is any update
What's the different of the three versions?
Online Test Engine can supports Windows / Mac / Android / iOS, etc., because it is the software based on WEB browser. You can use it on any electronic device and practice with self-paced.
Online Test Engine supports offline practice, while the precondition is that you should run it with the internet at the first time.
Self Test Engine is suitable for windows operating system, running on the Java environment, and can install on multiple computers.
PDF Version: can be read under the Adobe reader, or many other free readers, including OpenOffice, Foxit Reader and Google Docs.
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Once download and installed on your PC, you can practice EEB-101 test questions, review your questions & answers using two different options 'practice exam' and 'virtual exam'.
Virtual Exam - test yourself with exam questions with a time limit.
Practice Exam - review exam questions one by one, see correct answers.
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All the products are updated frequently but not on a fixed date. Our professional team pays a great attention to the exam updates and they always upgrade the content accordingly.
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Sure. We have the money back guarantee in case of failure by our products. The process of money back is very simple: you just need to show us your failure score report within 60 days from the date of purchase of the exam. We will then verify the authenticity of documents submitted and arrange the refund after receiving the email and confirmation process. The money will be back to your payment account within 7 days.
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