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Updated: Oct 26, 2026

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

TopicDetails
Topic 1
  • Administration:This section of the exam measures the skills of a Salesforce Administrator and focuses on essential administrative tasks within Account Engagement. It includes creating, editing, and mapping fields, and understanding how data flows between Account Engagement and Salesforce. Additionally, it covers the functions of the Account Engagement Recycle Bin and its role in managing deleted records efficiently.
Topic 2
  • Lead Management:This section of the exam measures skills of a Lead Generation Specialist and evaluates knowledge of automation and segmentation tools used in managing leads. Topics include automation rules, dynamic and static lists, completion actions, segmentation rules, and page actions. It also involves understanding scoring and grading models and how they contribute to lead qualification. Custom redirects and their use in tracking engagement are also part of this domain.
Topic 3
  • Account Engagement Forms, Form Handlers and Landing Pages:This section of the exam measures skills of a Marketing Coordinator and explores the tools used for capturing and managing leads through forms and landing pages. It covers the use cases, capabilities, and reporting metrics of Account Engagement forms and form handlers. It also includes interpreting performance metrics of landing pages, ensuring candidates understand how to assess and optimize their effectiveness in campaigns.
Topic 4
  • Email Marketing:This section of the exam measures skills of an Email Marketing Specialist and tests the candidate’s ability to differentiate between standard emails and templates. It covers scenarios involving the capabilities and use cases of email within Account Engagement and explains how to analyze email reporting metrics to assess performance and engagement levels.
Topic 5
  • Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-engagement-specialist---MC-201

Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Number:Marketing-Cloud-Account-Engagement-Specialist
Passing Score:65%
Available Languages:English
Certificate Validity Period:2 years
Real Exam Qty:60
Exam Duration:90 minutes
Exam Price:$200 USD
Related Certifications:Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Format:Multiple choice, Scenario-based questions
Recommended Training:Salesforce Trailhead Learning Path
Exam Registration:Salesforce Trailhead Academy
Sample Questions:Salesforce Marketing-Cloud-Account-Engagement-Specialist Sample Questions
Exam Way:Online proctored or in-person at authorized test centers
Pre Condition:6–12 months of hands-on experience with Marketing Cloud Account Engagement platform; practical experience building and executing marketing workflows
Official Syllabus URL:https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-specialist

Salesforce Marketing Cloud Account Engagement Specialist Sample Questions:

Question #1

What must be created in order to send an autoresponder?

  • A. List email
  • B. One-to-one email
  • C. Email template
  • D. Test email
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #2

What is a good bounce rate?

  • A. More than 20%
  • B. Less than 5%
  • C. Less than 10%
  • D. More than 10%
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #3

LenoxSoft has a yearly conference and is using a Pardot form on a computer tablet.
What can a Pardot administrator enable the form in order to reset the form after each new submission?

  • A. A URL redirect
  • B. Kiosk/Data Entry Mg
  • C. Completion actions
  • D. Bot protection via a honeypot
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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Question #4

Can you tie multiple Salesforce accounts to one Marketing Cloud Account Engagement account?

  • A. No, you can only have one Salesforce connector at a time.
  • B. Yes, but you would need to contact Marketing Cloud Account Engagement Support to enable the feature for you.
  • C. Yes, you can have up to 2 Salesforce accounts linked to one Marketing Cloud Account Engagement account.
  • D. Yes, but it ' s only available to customers with the Pro Edition
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #5

What is tracked by the custom email links generated by Marketing Cloud Account Engagement?

  • A. Page visits
  • B. Form completions
  • C. Link clicks
  • D. Unsubscribe
  • E. Email opens
Reveal Solution  Discussion  0

Correct Answer: A,C,E  🗳️

Explanation: Only visible for Pass4training members. You can sign-up / login (it's free).

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