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Updated: Jun 26, 2026
No. of Questions: 103 Questions & Answers with Testing Engine
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GCCC Strategic Communication Management Professional Sample Questions:
1. Which step should the lead communication professional take FIRST when an unexpected notification regarding a negative issue is received?
A) Convene the crisis response team.
B) Start writing messaging to explain the issue.
C) Ascertain the negative attention the issue is attracting.
D) Start writing a sincere apology to those impacted.
2. Which of the following contains the MOST important components in a strategic planning template to help the leadership team quickly understand and prioritize projects submitted by each business unit for the coming year?
A) Executive Summary, Key Performance Indicators, Industry Analysis, Financial Projections, and Timeline
B) Detailed Problem Statement, Potential Solutions, Action Items, Timeline, and Budget
C) Key Stakeholders, Historic Trends, Messaging Strategies, Anticipated Results, and Assessment
D) Corporate Goals, Mission Statement, Action Items, Communication Plan, and Monitoring & Evaluation
3. Media content analysis is a systematic procedure used for:
A) defining the most popular media.
B) understanding public opinion trends formed under media influence.
C) selecting the best media channel.
D) defining what media are talking about.
4. Which of the following is an example of a quantitative research method?
A) Longitudinal studies
B) Case studies
C) Narrative research
D) Interviews
5. A start-up company needs to establish a budget for the communication plan. The owners feel unsure about how to budget for communication. How should the communication manager advise the owners?
A) Suggest setting a budget for each main task within the communication plan and calculate the total budget to set a baseline for the next year.
B) Advise they give the communication area a free use of budget, with the understanding that the area needs to cover their revenue goals.
C) Recommend they use a percentage of revenue method based on the projections of the company's plan so that they make sure to spend according to the business plan.
D) Propose they use the share-of-voice/share-of-mouth (SOV/SOM) method, considering the share of voice and the market share, in order to determine if they have to beat the competition or maintain their status.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: A |
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