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Updated: May 30, 2026
No. of Questions: 211 Questions & Answers with Testing Engine
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Google Reporting and Analysis Exam Practice Test Sample Questions:
1. How is an ad's Clickthrough rate calculated?
A) It's the number of clicks an ad receives from anywhere in the Google Search or Google Content Network.
B) It's the total number of clicks an ad receives from the Google Content Network.
C) It's the number of clicks an ad receives divided by the number of impressions.
D) It's the number of clicks an ad receives divided by the cost of each click.
2. When you begin to work with the Google Website Optimizer there are two essential pages you need to identify. What are the two pages?
A) Test page and conversion page
B) Landing page and conversion page
C) Test page and live page
D) Landing page and conversion page
3. You are working with an online sporting goods store in your city to organize and refine their Google AdWords strategy. The store manager has created different ads under one campaign and is resisting the idea of multiple campaigns to manage in Google AdWords. Which of the following is a reason to create separate campaigns for different products the store offers?
A) Multiple campaigns will reduce the cost per click.
B) Only with multiple campaigns can the store use the geographical locations.
C) Multiple campaigns allow the store to target multiple countries.
D) With multiple campaigns in one account you can set different daily budgets.
4. You are a Search Engine Marketing consultant for a company that sells sunglasses online. The company has asked you to help them install and configure Google Analytics. During the Google Analytics configuration you tell the client that you can create three types of goals for their website to track goal completion. Which one of the following is not one of the goals you can configure with Google Analytics?
A) Referrers
B) Pages per visit
C) Time on site goal
D) URL destination goal
5. Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?
A) Total revenue
B) Average order value
C) Conversion rate
D) Visits to Purchase
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: C |
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