Easily To Pass New Salesforce Marketing-Cloud-Advanced-Cross-Channel Dumps with 42 Questions
Latest Marketing-Cloud-Advanced-Cross-Channel Study Guides 2024 - With Test Engine PDF
NEW QUESTION # 10
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.
- A. The message has already been sent. (once started to send cannot mark as inactive)
- B. The message is already scheduled/active
- C. Some automation activity is using the inbox message
Answer: A
NEW QUESTION # 11
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?
- A. Inbox message is replaced for existing usef s and deleted for users who do not eixist.
- B. the inbox message is replaced for all user.
- C. the inbox message is replaced only for users who do not exist:
- D. inbox message Is replaced for users who read the first message.
Answer: A
NEW QUESTION # 12
How are profiles merged In IS:
- A. Once a day
- B. Probabilistic matching
- C. Deterministic matching on matched identities
Answer: C
NEW QUESTION # 13
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple
- A. Unified customer profile
- B. Data aggregation
- C. Orchestration
Answer: A,C
NEW QUESTION # 14
How frequently does Einstein Engagement Scoring updates to email?
- A. Email daily
- B. Mobile Weekly
- C. Model Monthly
Answer: A
Explanation:
Einstein Engagement Scoring in Salesforce Marketing Cloud updates its models differently based on the channel:
* A. Email daily: The scoring model for email engagement is updated daily. This frequency ensures that the model reflects the most recent interactions and behaviors of users, allowing marketers to dynamically adjust their strategies based on up-to-date engagement data. The daily update cycle helps maintain the accuracy and relevance of the engagement scores, ensuring that marketing efforts are effectively aligned with user engagement trends.
NEW QUESTION # 15
When are customers eligible to be send a message in STO(when customer will engage then its sent)
- A. with the next hour
- B. immediately when the STO activity arrives
- C. Within the first minute of next hour.
- D. At the hour user engages Within the next 24hours
Answer: D
NEW QUESTION # 16
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)
- A. SMS sent to landline number
- B. out of cellular network coverage
- C. Low battery
- D. switched off
- E. mobile is in another call
Answer: A,B,C
Explanation:
Several factors can cause an SMS message to fail in reaching a user's mobile phone. The three possible reasons include:
* B. SMS sent to landline number: If an SMS is directed to a landline number, it will fail because landlines do not receive text messages.
* D. Out of cellular network coverage: If the recipient's mobile device is out of the range of a cellular network, it won't receive SMS messages until it returns to a covered area.
* E. Low battery: If a mobile device's battery is too low or the phone is turned off due to low power, it may not receive SMS messages until it is recharged and turned back on.
NEW QUESTION # 17
What data is there in mobile connect demographics, select3
- A. City
- B. channel
- C. Region
- D. Email
- E. First name
Answer: A,B,E
NEW QUESTION # 18
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)
- A. Content
- B. Product
- C. banner
Answer: A,B,C
NEW QUESTION # 19
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
- A. daily
- B. hourly
- C. Biweekly
- D. monthly
Answer: C
NEW QUESTION # 20
how many activities recommended in a journey canvas.(150-200)
- A. 0
- B. 1
- C. 2
- D. 3
Answer: A
NEW QUESTION # 21
What is the prerequisite to create advertising studio audience:
- A. Set user opt in data.
- B. There is no prerequisite as all setup is done.
- C. Create advertising/business account on the required and network and setup the ad account integration in MC
Answer: C
Explanation:
To create an Advertising Studio audience, the prerequisite involves:
* A: Create advertising/business account on the required network and setup the ad account integration in Marketing Cloud. This step ensures that Salesforce Marketing Cloud can communicate and synchronize data with the advertising networks, such as Facebook, Google, or Twitter, allowing for the targeted advertising campaigns to be managed directly from the Marketing Cloud.
NEW QUESTION # 22
What user permission is required to configure SSO in social studio.
- A. Super user
- B. limited user
- C. custom user
- D. full user
Answer: A
NEW QUESTION # 23
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times
- A. Einstein engagement scoring
- B. Einstein content selection
- C. Einstein copy insights
Answer: B
Explanation:
In Salesforce Marketing Cloud, fatigue rules are set within Einstein Content Selection. These rules prevent overexposure of the same content to a user, enhancing content relevance and user experience by ensuring content variety across engagements.
NEW QUESTION # 24
What is the fastest way to add a classification to a post?
- A. Macro
- B. Add classification manually to each post.
- C. Classification cannot be added to a post
Answer: A
NEW QUESTION # 25
What is true about Einstein engagement frequency (EEF). Select 3
- A. It uses last ISO days engagement data
- B. EEF uses only commercial send data not transactional
- C. The model uses data available only in your account
- D. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue.
Answer: B,C,D
NEW QUESTION # 26
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----
- A. Understand, decide act
- B. Listen, Understand , Act
Answer: B
Explanation:
In Salesforce Interaction Studio (IS), profiles are merged using deterministic matching on matched identities.
This method relies on specific, identifiable information (like email addresses or user IDs) to accurately combine profiles. This ensures that the merged profile accurately reflects the customer's interactions and behaviors across different channels, providing a reliable basis for personalized engagement.
NEW QUESTION # 27
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple
- A. Unified customer profile
- B. Orchestration
- C. Data aggregation
Answer: A,B,C
Explanation:
Real-Time Interaction Management (RTIM) in Salesforce Interaction Studio (IS) enhances marketers' ability to deliver personalized content by:
* A. Orchestration: Managing and coordinating customer interactions across various channels in real-time, ensuring consistent and contextually relevant communication.
* B. Data aggregation: Collecting and synthesizing data from various sources to provide a comprehensive view of customer interactions, preferences, and behaviors.
* C. Unified customer profile: Creating a single, cohesive profile for each customer by integrating data from multiple touchpoints and data sources, allowing for more targeted and personalized marketing strategies.
NEW QUESTION # 28
How dots social studio unify anonymous and known identities?
Answer:
Explanation:
Deterministic matching
NEW QUESTION # 29
What data is there in mobile connect demographics, select3
- A. channel
- B. City
- C. Region
- D. Email
- E. First name
Answer: B,C,E
Explanation:
In MobileConnect, demographic data can include a variety of information about the users. The types of data available include:
* A: City: Information about the user's city can be part of the demographic data collected.
* B: Region: This includes broader geographic details such as state or province.
* D: First Name: Personal information such as the user's first name is also typically collected as part of demographic data.
NEW QUESTION # 30
In beacon message, what does the field limit number of messages for a device' control?
- A. send only particular number of messages in 72hrs
- B. send only particular number of messages in a week
- C. send only particular number of messages in 24 hours
- D. send not more than particular number of messages in a active period.
Answer: C
Explanation:
In the context of a beacon message, the field "limit number of messages for a device" controls:
* A: Send only a particular number of messages in 24 hours. This setting is used to cap the number of messages a single device receives within a 24-hour period, which is essential for avoiding message fatigue and ensuring compliance with best practices in mobile marketing.
NEW QUESTION # 31
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?
- A. Inbox message is replaced for existing usef s and deleted for users who do not eixist.
- B. the inbox message is replaced for all user.
- C. the inbox message is replaced only for users who do not exist:
- D. inbox message Is replaced for users who read the first message.
Answer: A
Explanation:
Using the replace inbox message feature in Salesforce Marketing Cloud, when your audience has changed and some of the contacts who received the first message no longer exist, the handling is as follows:
* D: Inbox message is replaced for existing users and deleted for users who do not exist. This ensures that only current, valid users receive the updated message, maintaining the relevance and accuracy of your marketing communications.
NEW QUESTION # 32
Where to create topic profiles in command center?
- A. social admin
- B. command center
- C. social automate
Answer: B
Explanation:
Topic profiles in Salesforce's Command Center are created directly within:
* A: Command Center. This platform serves as the central hub for managing and visualizing real-time data streams, including social media topics. By creating and configuring topic profiles here, users can effectively monitor and analyze specific content relevant to their business needs directly from the Command Center dashboard.
NEW QUESTION # 33
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