
[Mar 19, 2026] Salesforce Salesforce-Media-Cloud Real Exam Questions and Answers FREE
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Salesforce Salesforce-Media-Cloud Exam Syllabus Topics:
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NEW QUESTION # 29
A Sales Executive creates a quote. When the quote status is changed to Client Approved, it should automatically be submitted for approval. The approver needs to be a queue instead of an individual Salesforce user.
How can this be achieved in the system?
- A. Invoke Approval Process created on individual QuoteLineItem and keep Queue as Approver.
- B. Invoke Approval Process created on a custom object having lookup to Quote and keep Queue as Approver.
- C. Invoke Approval Process on Quote and keep Queue as Approver.
- D. Invoke Approval Process created on Opportunity linked to the Quote and keep Queue as Approver.
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Approval processes on the Quote object can be configured to automatically submit for approval when status changes, and queues can be assigned as approvers. This is a standard Salesforce approval process setup and does not require custom objects or linked objects.
Reference:
Salesforce Approval Processes
https://help.salesforce.com/s/articleView?id=sf.approval_process.htm&type=5
NEW QUESTION # 30
A customer has the necessary licenses and dependent packages installed and would like to install the Advertising Sales Management (ASM) package.
Which step needs to be taken in order to do this?
- A. Find the installed package of Salesforce Industries Communications, Media, and Energy managed package in the setup of the sandbox instance and enable ASM.
- B. Request a trial org of the ASM package in the Salesforce Industries Media and Entertainment Process Library. Use the trial org requested as the source org for the target sandbox.
- C. Go to the Vlocity CMT administration tab in the production org, search for the ASM app, and select enable. Then refresh the target sandbox.
- D. Install by using a release package installation link from Salesforce Industries success community, selecting the industries applications package that is generally available (GA) for the target sandbox.
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
The official way to install ASM is via the release package installation link provided in the Salesforce Industries Success Community. This ensures installing the latest GA version for the target sandbox. Other options refer to trial orgs or enabling existing packages but do not follow the official installation path.
Reference:
Media Cloud ASM Installation Guide
https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_installation.htm&type=5
NEW QUESTION # 31
Which three Marketing Cloud Intelligence integration methods can a Consultant use to ingest and integrate all available channels as well as first and third party data sources, to create a cross-channel optimization platform?
Choose 3 answers
- A. Data Raptor
- B. Data Mapping Visualizer
- C. API Connectors
- D. Marketing Cloud Intelligence Data Lake Stream
- E. TotalConnect
Answer: C,D,E
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence (MCI) supports multiple integration methods including API Connectors for direct data ingestion, TotalConnect for ingesting external datasets, and Data Lake Streams for large-scale streaming data ingestion. Data Raptor and Data Mapping Visualizer are primarily Salesforce data transformation tools, not ingestion methods for MCI.
Reference:
Marketing Cloud Intelligence Integration Overview
https://help.salesforce.com/s/articleView?id=sf.mc_mci_data_ingestion.htm&type=5
NEW QUESTION # 32
When creating a Digital Ad Sales Media Proposal, which object mapping is used to link one show with multiple ad space formats during the catalog design?
- A. Ad Space Creative Size Type (One-to-Many)
- B. Ad Space Specification (One-to-One)
- C. Ad Space Creative Size Type (One-to-One)
- D. Ad Space Specification (One-to-Many)
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Ad Space Specification to Ad Space Creative Size Type uses a one-to-many relationship, allowing one show (Ad Space Specification) to be linked with multiple ad space formats (Creative Size Types) to handle different formats in the catalog.
Reference:
Media Cloud Catalog Design Data Model
https://help.salesforce.com/s/articleView?id=sf.media_cloud_catalog_data_model.htm&type=5
NEW QUESTION # 33
A home store wants to advertise their products on a particular TV channel owned by a publishing company.
Which channel should this media plan include?
- A. Digital
- B. Out Of Home (OOH)
- C. Linear
- D. Print
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Linear refers to traditional TV broadcasting channels where advertisements run in a scheduled, linear fashion. Since the home store wants to advertise on a TV channel, the media plan should include the Linear channel type. Digital refers to online channels, Print to newspapers/magazines, and OOH to outdoor advertising formats.
Reference:
Media Cloud Channel Definitions
Advertising Sales Management Media Types
https://help.salesforce.com/s/articleView?id=sf.media_cloud_channels.htm&type=5
NEW QUESTION # 34
In Advertising Sales Management (ASM), what is the correct order of execution of the pre-built Industries Order Management orchestration plan components?
- A. Create line items, create order, approve order, activate order, add creative
- B. Create line items, create order, add creative, approve order, activate order
- C. Create order, create line items, add creative, approve order, activate order
- D. Create order, create line items, approve order, activate order, add creative
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
The orchestration plan in ASM follows a logical sequence starting with creating the order, then creating associated line items, followed by approval, activation, and finally adding creative assets. This order ensures proper status transitions and fulfillment processes.
Reference:
Media Cloud Industries Order Management Documentation
Salesforce ASM Orchestration Plans
https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_orchestration.htm&type=5
NEW QUESTION # 35
Which two solutions should a Consultant recommend to a client who wants to integrate with an ad server other than Google Ad Manager (GAM) to create an ad campaign?
Choose 2 answers
- A. Create a custom integration procedure to integrate with the ad server.
- B. Create a custom solution using Apex code.
- C. Use the Out of the Box Marketing Cloud Intelligence connector.
- D. Use the Out of the Box Ad Server Integration.
Answer: A,B
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Media Cloud provides out-of-the-box integration only with Google Ad Manager. For other ad servers, a custom integration is required either via a custom Integration Procedure or Apex code to handle API interactions and data flows. The Marketing Cloud Intelligence connector focuses on analytics, not ad server integration.
Reference:
Media Cloud ASM Integration Overview
Salesforce Custom Integration Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_custom_adserver_integration.htm&type=5
NEW QUESTION # 36
A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and has decided to use Google Ad Manager (GAM).
Which two actions should a Consultant perform before testing the GAM integration?
Choose 2 answers
- A. Create a new Named Credential to store the GAM endpoint.
- B. Add the GAM URL as a new CSP Trusted Site.
- C. Add the GAM endpoint in the OmniStudio Integration Procedure.
- D. Create a new Auth. Provider that specifies the Consumer Key and Consumer Secret from GAM.
Answer: A,C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Before testing GAM integration, it is necessary to configure secure and proper connectivity. Creating a Named Credential in Salesforce secures the endpoint URL along with authentication details, which simplifies callouts. Adding the GAM endpoint to the OmniStudio Integration Procedure ensures that the system can route requests correctly. The Auth Provider creation is a valid step but not always required if Named Credentials handle authentication. Adding the GAM URL to the Content Security Policy (CSP) Trusted Sites ensures browser security for client-side interactions but is a secondary step.
Reference:
Media Cloud ASM Integration with GAM
Salesforce OmniStudio Integration Procedures Guide
https://help.salesforce.com/s/articleView?id=sf.media_cloud_gam_integration.htm&type=5
NEW QUESTION # 37
Cloud Kicks has been using Media Cloud for the last three months and now wants to send order data over to the Google Ad Management platform.
What does a Consultant need to create in Salesforce to specify the callout URL?
- A. Connected App
- B. Auth. Provider
- C. Named Credential
- D. Custom Metadata
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Named Credentials provide a secure and declarative way to specify callout URLs along with authentication information, simplifying integration with Google Ad Manager. Connected Apps and Auth Providers manage authentication but do not directly specify callout URLs.
Reference:
Salesforce Named Credentials
https://help.salesforce.com/s/articleView?id=sf.named_credentials_overview.htm&type=5
NEW QUESTION # 38
Without custom development, with which Ad Serving Platform does Media Cloud integrate?
- A. Marketing Cloud Intelligence
- B. Inventory
- C. Facebook Ads Manager
- D. Google Ad Manager
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Media Cloud offers out-of-the-box integration with Google Ad Manager (GAM) for ad serving, enabling booking, delivery tracking, and reporting. Other platforms like Facebook Ads Manager or Inventory require custom development or third-party connectors.
Reference:
Media Cloud Ad Server Integrations
https://help.salesforce.com/s/articleView?id=sf.media_cloud_ad_server_integration.htm&type=5
NEW QUESTION # 39
Which three types of permission sets are required for a persona to be present in an environment?
Choose 3 answers
- A. OmniStudioUser
- B. DocGenInd CME Designer User
- C. OmniStudioAdmin
- D. Media Cloud Base User
- E. Rule Engine Runtime
Answer: A,D,E
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Personas in Media Cloud require OmniStudioUser for OmniStudio access, Rule Engine Runtime for business rules, and Media Cloud Base User for base feature access. OmniStudioAdmin is an administrative-level permission, and DocGenInd CME Designer User is specific to document template design, not core persona presence.
Reference:
Media Cloud Persona Setup
Permission Sets Overview
https://help.salesforce.com/s/articleView?id=sf.media_cloud_persona_permission_sets.htm&type=5
NEW QUESTION # 40
When a media plan is submitted to the ad servers, there is an error related to missing creative or a notification related to a change in the program schedule.
How can this error or notification be made visible on Media Cloud?
- A. Through real-time integration to ad servers
- B. Through campaign analytics reports
- C. Through data present on Media Cloud
- D. Through Einstein for Ad Servers
Answer: A
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Media Cloud leverages real-time integrations with ad servers to surface errors or notifications such as missing creatives or schedule changes directly in the system. This allows users to act promptly based on live data. Reporting and analytics are more historical and do not provide immediate error visibility. Einstein is not specifically designed for ad server error reporting.
Reference:
Media Cloud Ad Server Integration Guide
Real-time Data Handling in ASM
https://help.salesforce.com/s/articleView?id=sf.media_cloud_realtime_integration.htm&type=5
NEW QUESTION # 41
A customer needs to implement an automated Continuous Integration and Continuous Development (CI/CD) workflow where developers will work on their own Developer orgs to configure different OmniScripts. The developers then need to migrate the changes they have done to a sandbox that will be used for testing before promoting changes to Production.
Which tool should developers use to automate the migration of OmniStudio DataPacks and Salesforce metadata within the Media Cloud orgs?
- A. Backup and Restore Automation
- B. IDX Build Tool
- C. IDX Workbench
- D. Data Loader
Answer: B
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
IDX Build Tool is the recommended tool for automating migration and deployment of OmniStudio DataPacks and metadata between Salesforce orgs, supporting CI/CD workflows. IDX Workbench is more manual, and Backup and Restore Automation and Data Loader do not support OmniStudio DataPacks.
Reference:
Salesforce IDX Build Tool Documentation
Media Cloud Deployment Automation
https://help.salesforce.com/s/articleView?id=sf.media_cloud_idx_build_tool.htm&type=5
NEW QUESTION # 42
A company has purchased the Media Cloud solution. The IT Manager in charge of the deployment wants to understand which tools in Media Cloud can be used to map the legacy system data model to the Media Cloud data model?
Which two tools should the Consultant mention to the IT Manager in this case?
Choose 2 answers
- A. Schema Builder
- B. IDX Workbench
- C. IDX Build Tool
- D. Setup / Object Manager
Answer: B,C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
IDX Workbench and IDX Build Tool are Salesforce-provided tools for managing Media Cloud metadata and data migration, allowing mapping from legacy systems to the Media Cloud data model. Schema Builder and Setup/Object Manager are Salesforce tools for standard metadata but not specialized for Media Cloud data mapping.
Reference:
Media Cloud Data Migration and Mapping Tools
IDX Workbench and Build Tool Documentation
https://help.salesforce.com/s/articleView?id=sf.media_cloud_idx_tools.htm&type=5
NEW QUESTION # 43
A Consultant is asked to help design a solution which could aid a company in expanding their reach into the small and medium business (SMB) segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the Sales team.
What should the Consultant do in the design to allow for Advertiser/Agency to self-service their media plans?
- A. Leverage the Advertising Sales Management Self-Care feature so that approved Advertiser/Agency can access an Experience Cloud portal where they can create and track their media plans.
- B. Build an Experience Cloud with the Customer Service template for the Advertiser to navigate the product catalog and configure the products in the site.
- C. Set up Web-to-Lead and have the Advertiser/Agency submit their media plan through a website so the Sales team can later take ownership of the record and follow up to finalize the media plan.
- D. Set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail.
Answer: A
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Advertising Sales Management (ASM) Self-Care is a built-in feature in Media Cloud that allows approved Advertisers and Agencies to use an Experience Cloud portal for creating and tracking media plans. This is the recommended solution to enable self-service while maintaining controlled access, which is critical for scaling SMB reach efficiently. Web-to-Lead or public users lack the robustness and security of the Self-Care portal.
Reference:
Media Cloud ASM Self-Care Overview
Salesforce Experience Cloud for Media Cloud
https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_self_care.htm&type=5
NEW QUESTION # 44
An Administrator is mapping a user to Media Cloud personas. In the current role, the user builds media plans from request for proposals (RFPs), reviews past performance to gain insights, and proposes proactive solutions.
To which persona should the user be mapped?
- A. Ad Ops
- B. Yield Manager
- C. Media Planner
- D. Designer
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
The Media Planner persona is responsible for creating media plans based on RFPs, analyzing past campaign data, and proposing strategic media buys. Yield Managers focus more on inventory optimization, Designers on creative development, and Ad Ops on campaign execution.
Reference:
Media Cloud Persona Mapping Guide
https://help.salesforce.com/s/articleView?id=sf.media_cloud_personas.htm&type=5
NEW QUESTION # 45
A Media Cloud customer needs to integrate Google Ad Manager (GAM) with an existing middleware system using an integration procedure.
What is the most secure way for a Consultant to implement the authentication and credentialing requirements for the integration, while also minimizing customization?
- A. Create a new authentication provider with custom metadata and use it within a named credential.
- B. Implement a custom OAuth to authenticate with middleware, storing credentials in the integration procedure.
- C. Modification on integration procedure is not needed since this is through middleware and the existing named credential is not utilized.
- D. Create a remote action in the integration procedure that calls a custom Apex Class.
Answer: A
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Using a Named Credential with a custom Authentication Provider that stores client credentials in custom metadata ensures secure storage and easy maintenance. This reduces the need for custom OAuth flows in the integration procedure or Apex code, which increases complexity and maintenance.
Reference:
Salesforce Named Credentials and Auth Providers
Media Cloud GAM Integration Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_named_credential_auth.htm&type=5
NEW QUESTION # 46
During proposal line item creation, a Consultant needs to be able to select a value for a picklist type attribute.
Which non-overridable behavior must the Consultant select during the assignment to the parent object type?
- A. Run-time Configurable
- B. Is Not Translatable
- C. Is Not Assetizable
- D. Is Encrypted
Answer: A
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Run-time Configurable behavior allows the picklist values to be determined dynamically during runtime rather than being statically assigned. This is critical in proposal line items to select picklist values that may change or depend on other variables dynamically. The other options either disable functionality (Is Not Assetizable), restrict translations, or encrypt values but do not allow dynamic selection.
Reference:
Salesforce Media Cloud Data Model Guide
Proposal Line Item Configuration Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_proposal_line_item.htm&type=5
NEW QUESTION # 47
Cloud Kicks is setting up a new instance for Media Cloud and their Sales Reps should only see opportunities that they have created. When Sales Managers run reports, they need to see the data for all the reps that report to them.
How should a Consultant set this up?
- A. Set the organization wide default (OWD) for the Opportunity object to private. Set up the role hierarchy to ensure Managers can see the records owned by users below them in the role hierarchy.
- B. Set the organization wide default (OWD) for the Opportunity object to public. Filter the reports to show the records owned by users below them in the role hierarchy.
- C. Set the organization wide default (OWD) for the Opportunity object to public. Use Apex Sharing to ensure Manager's can see the records owned by users below them in the role hierarchy.
- D. Set the organization wide default (OWD) for the Opportunity object to private. Use sharing rules to share records owned by Sales Reps that are below the Manager in the role hierarchy.
Answer: A
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Setting the OWD to private restricts record visibility to owners by default. Using the role hierarchy allows managers to view records owned by subordinates without additional sharing rules or code. This is the standard Salesforce approach for hierarchical visibility. Public OWD would not restrict sales reps' views.
Reference:
Salesforce Sharing and Visibility Best Practices
https://help.salesforce.com/s/articleView?id=sf.sharing_model.htm&type=5
NEW QUESTION # 48
A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. The Sales Representatives can sell digital, TV, radio, print, and event ads to their customers in a single media plan.
Which two media types are available for planning out-of-the-box with Media Cloud?
Choose 2 answers
- A. Digital
- B. Linear
- C. Print
- D. Event
Answer: A,B
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Out-of-the-box Media Cloud supports Linear (TV, radio) and Digital media types for planning. Print and Event media types typically require customization or are handled separately.
Reference:
Media Cloud Media Types
https://help.salesforce.com/s/articleView?id=sf.media_cloud_media_types.htm&type=5
NEW QUESTION # 49
Which Industries CPQ API method needs to be called from the integration procedure that returns the pricing information from the out-of-the-box pricing plan?
- A. createCart
- B. putCartsItems
- C. postCartsItems
- D. priceCart
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
The priceCart API method is used to calculate and return pricing information for items in a cart based on the pricing plans configured in Industries CPQ. Other methods relate to creating or updating cart items but not to pricing retrieval.
Reference:
Industries CPQ API Documentation
https://help.salesforce.com/s/articleView?id=sf.industries_cpq_api_methods.htm&type=5
NEW QUESTION # 50
Which set of components are delivered as part of the managed package?
- A. OmniScript Definitions, CPQ APIs, FlexiPages, Custom Labels
- B. OmniScript Definitions, CPQ APIs, Apex Classes, Lightning Web Components
- C. FlexiPages, Custom Labels, Vlocity Integration Settings, Custom Layouts
- D. FlexiPages, Custom Labels, Data Model, Media Service
Answer: B
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
The managed package includes OmniScript Definitions, CPQ APIs, Apex Classes, and Lightning Web Components as core functional components to deliver Media Cloud features. Other sets list supporting components but not the full package essentials.
Reference:
Media Cloud Package Contents
https://help.salesforce.com/s/articleView?id=sf.media_cloud_package_contents.htm&type=5
NEW QUESTION # 51
A broadcaster, who has implemented Media Cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions.
In which two ways can a Consultant obtain both planned and actual revenue amounts?
Choose 2 answers
- A. Planned revenue from Media Cloud and actuals from Ad Server
- B. Planned revenue and actuals from Media Cloud
- C. Planned revenue from Ad Server and actuals from Media Cloud
- D. Planned revenue and actuals from Ad Server
Answer: A,B
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Media Cloud is designed to provide planned revenue figures as part of the media planning and booking process, while actual revenue data often comes from external Ad Servers that track delivery and impressions. To have a complete comparative view, consultants commonly combine planned revenue data maintained within Media Cloud with actual revenue data retrieved from the Ad Server, or use Media Cloud's integrated capabilities if actuals are captured there. Salesforce Media Cloud documentation supports this dual approach to revenue tracking by integrating planned data internally and actuals from connected Ad Servers for accurate financial analysis and reporting.
Reference:
Media Cloud Implementation Guide - Revenue Management Section
Salesforce Media Cloud Overview on Revenue Data Integration
https://help.salesforce.com/s/articleView?id=sf.media_cloud_revenue_management.htm&type=5
NEW QUESTION # 52
A publisher has an existing system to build media plans and integrate with Google Ad Manager (GAM) to create digital ad campaigns.
Which two questions are important to ask to determine if Media Cloud Advertising Sales Management (ASM) is a good fit to replace the existing system?
Choose 2 answers
- A. Which types of ad products are included in media plans?
- B. Which ad servers does the system need to connect to for campaign booking?
- C. Which type of marketing automation system is in use?
- D. What are the dimensions for all digital ad formats for the publisher?
Answer: A,B
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Determining compatibility with existing ad servers and the types of ad products involved is critical when evaluating Media Cloud ASM as a replacement. Knowing ad server integration needs ensures technical fit, while product types determine if ASM supports the business model. Marketing automation systems and ad format dimensions are less critical at this stage.
Reference:
Media Cloud ASM Evaluation Checklist
Salesforce Media Cloud Integration Guidelines
https://help.salesforce.com/s/articleView?id=sf.media_cloud_evaluation.htm&type=5
NEW QUESTION # 53
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