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HP HP2-B102 Exam Syllabus Topics:

SectionObjectives
Topic 1: Imaging and Printing Fundamentals- HP imaging and printing portfolio overview
  • 1. HP product positioning basics
    • 2. Printer categories and technologies
      - Sales fundamentals for HP solutions
      • 1. Customer needs analysis
        • 2. Value-based selling concepts
          Topic 2: Customer solutions positioning- Competitive positioning
          • 1. Channel sales fundamentals
            • 2. HP advantages in print ecosystem
              - Solution mapping
              • 1. SMB vs enterprise print environments
                • 2. Matching HP devices to customer needs
                  Topic 3: Printing solutions and services- Security and document workflow
                  • 1. Print security fundamentals
                    • 2. Document workflow solutions overview
                      - Managed print services basics
                      • 1. Device lifecycle management
                        • 2. Cost optimization concepts

                          HP Imaging and Printing Sales Fundamentals Sample Questions:

                          1. What is the advantage of HP Care Packs?

                          A) They are easy to buy, easy to use, and flexible.
                          B) They include free upgrades to HP devices.
                          C) They are included in the standard product warranty,
                          D) They can be purchased for third-party products.


                          2. What do traditional copier-centric agreements usually include?

                          A) Free additional memory
                          B) A basic monthly fee with a per-copy charge over the maximum allowed monthly
                          C) Accessories for the device at no additional cost
                          D) No fees for breaking the contract early


                          3. Which imaging and printing process is becoming less important because of the capability to produce digital content?

                          A) emailing
                          B) copying
                          C) scanning
                          D) stapling


                          4. Why are up-selling and cross-selling beneficial to a channel partner?

                          A) They allow the partner higher profits in combination with faster sales cycles.
                          B) They are the only processes that allow the partner multi-vendor sales versus single-vendor sales.
                          C) They typically involve a higher value product leading to higher profits
                          D) For every HP color printer sold using a cross-sell technique. HP provides an additional 10% discount on the hardware.


                          5. What is an advantage of a multifunction printer?

                          A) It uses fewer supplies than a single function printer does.
                          B) Once it has reached its monthly print volume, it automatically turns off to limit excess copy charges to the client.
                          C) It can print faster than a single function printer can.
                          D) It takes up less floor space than individual devices for faxing, scanning, printing, and copying.


                          Solutions:

                          Question # 1
                          Answer: A
                          Question # 2
                          Answer: B
                          Question # 3
                          Answer: C
                          Question # 4
                          Answer: A
                          Question # 5
                          Answer: D

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