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IBM M2020-645 Exam Syllabus Topics:

SectionWeightObjectives
Understanding Business Intelligence Market & Customer Needs25%- Business challenges and requirements for BI solutions
- Identifying customer personas and use cases
- Value drivers and ROI for BI investments
Competitive Positioning & Differentiation20%- Key differentiators and advantages
- Comparison with competing BI platforms
- Overcoming objections
IBM Cognos BI Product Features & Capabilities35%- Active reports and mobile access
- Integration, scalability, and security
- Reporting, analysis, and dashboards
- Self-service BI and data exploration
Sales Strategy & Solution Positioning20%- Success stories and customer examples
- Licensing and deployment models
- Mapping solutions to business problems

IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

Question 1

An IT department develops a report on a weekly basis and sends the link out to stakeholders. From that link, the stakeholders can select prompts and filters to drill down to the information that is relevant to them.
Which type of report in IBM Cognos BI best fits this description?

A. Transactional report
B. Production report
C. Ad hoc report
D. Managed report


Question 2

A company has issues with the query performance of their company's current BI system. Which feature of IBM Cognos BI best addresses this pain point?

A. Simply Systems Management
B. Accelerated Model Design
C. Real-time Monitoring
D. In-memory Processing


Question 3

Which type of report in IBM Cognos BI is most likely authored by a financial analyst?

A. Transactional report
B. Portfolio report
C. Statement style report
D. Managed report


Question 4

What is a key question to ask an IT manager when selling IBM Cognos BI?

A. Do you have a difficult time meeting the needs around information requests?
B. Can you describe how you analyze information to make decisions?
C. How long do quarterly budgeting and forecasting processes take?
D. Do you currently rely on spreadsheets for reporting?


Question 5

Which company is NOT a major competitor for IBM Cognos BI?

A. SAP
B. HP
C. MicroStrategy
D. Oracle


Solutions:

Question 1
Answer: D
Question 2
Answer: D
Question 3
Answer: C
Question 4
Answer: A
Question 5
Answer: B

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