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IBM M2020-645 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: IBM Cognos BI Offering and Value Proposition58%- Benefits and use cases for different user roles
- Core product features and capabilities
- Architecture and deployment models
- Competitive positioning and differentiation
Topic 2: Sales and Prospecting Strategies33%- Sales process and support resources
- Identifying sales opportunities
- Presenting solutions to stakeholders
- Licensing and pricing overview
Topic 3: Business Analytics and Market Context9%- Business intelligence market trends
- Customer business challenges and needs

IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

Question 1

Which type of report in IBM Cognos BI is most likely authored by a financial analyst?

A. Transactional report
B. Portfolio report
C. Statement style report
D. Managed report


Question 2

An IT department develops a report on a weekly basis and sends the link out to stakeholders. From that link, the stakeholders can select prompts and filters to drill down to the information that is relevant to them.
Which type of report in IBM Cognos BI best fits this description?

A. Transactional report
B. Production report
C. Ad hoc report
D. Managed report


Question 3

Which major differentiator did version 10 introduce to the IBM Cognos BI interface?

A. Mobile support for all functionality.
B. Ad hoc reporting capabilities.
C. Separate workspaces for distinct roles.
D. Unified workspace for all users.


Question 4

What is a high-yield question when positioning IBM Cognos BI to the Sales VP of an organization?

A. When managing customers, are you able to determine which is likely to be the most profitable?
B. How much time are you spending producing reports for the organization with your current method?
C. What happens when your BI projects are over budget or off schedule?
D. Can you currently combine information from multiple data sources to produce business reports?


Question 5

Which statement should a sales representative listen for when positioning IBM Cognos BI to an executive in sales or marketing?

A. It is difficult to see into the overall performance of the supply chain.
B. We are forced to be reactive, not proactive, to critical business situations.
C. New BI solutions are difficult to integrate with existing systems.
D. We do not have the relevant data to make decisions on recruitment.


Solutions:

Question 1
Answer: C
Question 2
Answer: D
Question 3
Answer: D
Question 4
Answer: A
Question 5
Answer: B

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