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IBM P8010-096 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Data Management and Audience Configuration20%- Contact and response history tracking
- Duplicate suppression and householding
- Audience levels and audience tables
- Data source mapping and integration
Topic 2: Unica Campaign Architecture and Configuration30%- Server and web application setup
- Database configuration and connections
- System architecture overview
- Marketing Platform integration
Topic 3: Flowchart Design and Process Logic25%- Target Cell Spreadsheet usage
- Building and editing flowcharts
- Snapshot, Mail List, and Call List processes
- Select, Merge, Segment, and Audience processes
Topic 4: Offers, Campaign Execution and Scheduling15%- Performance monitoring and reporting
- Offer creation and management
- Campaign scheduling and execution
- Batch and real-time processing
Topic 5: Administration, Security and Troubleshooting10%- System maintenance and tuning
- Log files and error handling
- User roles and permissions
- Configuration utilities (configTool, unica_actrg)

IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. What type of process is the Call List in Unica Campaign?

A) Response process
B) History process
C) Contact process
D) Parameterized process


2. In a Unica Campaign linked project, what does navigating to the Segments-Offer tab allow you to do?

A) Create a flowchart.
B) Create a segment for a flowchart.
C) Create an offer.
D) Create a Campaign.


3. What is a key tool to use when creating the database and schema for the Unica Campaign system tables?

A) unica_actrg
B) Database native data loaders
C) Unica Campaigndatabase information checklist
D) unica_svradmin


4. In Unica Campaign, where does a customer create custom offer attributes?

A) Campaign Settings
B) Configuration Settings
C) Template Settings
D) Shared Attributes Settings


5. In Unica Campaign, what does a customer need if they want functionality that includes creating, viewing and managing of the Target Cell Spreadsheet and custom cell attributes?

A) Unica Marketing Operations
B) Unica NetInsight
C) Unica Optimize
D) Unica eMessage


Solutions:

Question # 1
Answer: C
Question # 2
Answer: A
Question # 3
Answer: C
Question # 4
Answer: A
Question # 5
Answer: A

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