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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Management and Table Mapping | 25% | - Data access and integration - Base tables, dimension tables, and audience levels - Table catalog and data mapping |
| Topic 2: Reporting, History, and Advanced Features | 10% | - Contact and response history - Triggers and automation - Profiles and reporting |
| Topic 3: Offers and Campaign Management | 15% | - Smart offer lists and personalization - Campaign projects and tracking - Offer creation, templates, and attributes |
| Topic 4: Flowchart Design and Processes | 30% | - Audience and Target Cell Spreadsheet - Select, Merge, Segment, and Snapshot processes - Running, testing, and scheduling flowcharts |
| Topic 5: Unica Campaign Architecture and Installation | 20% | - System architecture and components - Installation and configuration - Security and partition management |
1. During the installation of Unica Campaign, if you want to install additional Unica applications, what is a key step for success?
A) Install each application on a separate server.
B) Create a HOME folder for each application.
C) Place all the application installers in the same folder.
D) Install each application independently.
2. Which Unica Campaign process defines the criteria to locate a set or group, such as a list of customers, from a customer's marketing data?
A) Audience
B) Sample
C) Merge
D) Select
3. In Unica Campaign, a customer creates a Segment called Loyal Core. Where does the customer need to navigate to in order to view the Segment details?
A) Go to Campaign > Offers
B) Go to Campaign > Sessions
C) Go to Campaign > Summary
D) Go to Campaign > Segments >
4. In Unica Campaign, how does a customer create a smart offer list?
A) Enter the offer names to be included.
B) Select from a static list of offers.
C) Configure parameterized offer attributes.
D) Query attributes of existing offers.
5. What is the earliest version of Unica Campaign that a customer can perform an in place upgrade to version 8.x?
A) 5.1 and above
B) 7.5 and above
C) 6.x and above
D) 7.0 to 7.3 only
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: B |
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