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Oracle 1Z0-1032-21 Exam Syllabus Topics:

SectionObjectives
Initial Configuration & Deliverability- Manage bounce processing, spam feedback loops
- Configure domain branding and delegation
- Perform IP warm-up and ramp-up
- Set global account and deliverability settings
Reporting and Analytics- Access standard reports and dashboards
- Create custom reports
- Analyze campaign performance metrics
Creating and Managing Content- Build responsive email and mobile content
- Use assets and templates
- Implement personalization with RPL
Integration: Interact Connect- Describe Data Gateway setup
- Configure Interact Connect integration
- Manage data synchronization
Responsys Data Model- Describe Responsys data model
- Manage contact lists, supplemental tables, profile extension tables
- Create filters, segment groups, seed groups
Responsys Personalization Language (RPL)- Debug RPL syntax and logic
- Write basic RPL expressions
- Implement dynamic content
Campaigns and Forms- Create and deploy marketing campaigns
- Build and manage web/mobile forms
- Configure conversion and tracking
Account Administration- Manage user roles and permissions
- Configure security and compliance settings
- Monitor account usage and health
Multi-Channel Campaigns- Set up email, SMS, and push campaigns
- Configure subscription management
- Manage cross-channel consistency
Programs- Monitor and optimize program performance
- Design multi-step automation programs
- Configure triggers, rules, and actions

Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

Question #1

You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?

  • A. Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
  • B. Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information.
    Then, paste the code into EMD and validate.
  • C. Navigate to Campaign > Create Mobile SMS Campaign. Enterthe campaign name and information.
    Then, paste the code into EMD and validate.
  • D. Navigate to Campaign > CreateEmail Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #2

You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?

  • A. The HTML coder didn't include the <#data> directiveand declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.
  • B. Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
  • C. The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.
  • D. You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the aliasmatches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #3

You are planningan integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?

  • A. You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
  • B. You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
  • C. Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
  • D. You need to create a new user specifically for Responsys from within the Salesforce.com application.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Question #4

After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?

  • A. In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management.
  • B. In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
  • C. In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
  • D. View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Question #5

In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?

  • A. Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.
  • B. Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.
  • C. Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.
  • D. Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Uploadand overwrite this document with the most current version as needed.
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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