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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Data Management | - Profile lists and relational data - Data ingestion and integration concepts |
| Segmentation and Targeting | - Audience segmentation logic - Dynamic content personalization |
| Program Canvas and Automation | - Event-based triggers and automation logic - Program Canvas workflows |
| Analytics and Reporting | - Delivery and engagement metrics - Campaign performance reporting |
| Oracle Responsys Platform Overview | - Architecture and key components - Navigation and user interface fundamentals |
| Campaign Design and Execution | - Multichannel campaign orchestration - Email campaign creation and management |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?
- A. In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management.
- B. In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
- C. In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
- D. View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
Correct Answer: B 🗳️
Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?
- A. It is not possible to store an Entry Tracking variable in a PET table.
- B. Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.
- C. Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.
- D. Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.
Correct Answer: B 🗳️
Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?
- A. The file to be imported should be located on anycloud server.
- B. The file to be imported should be located on your hard drive.
- C. The file to be imported should be located in the Connect data warehouse in Responsys.
- D. The file to be imported should be on the SFTP server dedicated for Responsys.
Correct Answer: C 🗳️
Which statement is true about how you must configure a Responsys Profile list so you can beginsending Mobile SMS campaigns?
- A. You can only modify profile lists used for mobile campaigns through Connect uploads.
- B. You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
- C. You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
- D. All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
Correct Answer: B 🗳️
One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the emailcampaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)
- A. Substantial (5%) increase in click-through rates on last week's promotional campaign.
- B. The ISP is recording a high number of spam trap hits and complaint rates from recipients.
- C. Your open rates have dropped somewhatsince last month.
- D. Recipients are forwarding your emails to everyone in their address books.
- E. Hard bounce rates are 10% or higher.
Correct Answer: B,E 🗳️
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