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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Which is not a standard role in Marketing Cloud Account Engagement?

A) Administrator
B) Sales Manager
C) Sales User
D) Marketing

2. LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
Which default user role should be copied in order to maintain these permissions?

A) Sales
B) Administrator
C) Sales Manager
D) Marketing

3. Select available Social Media Connectors

A) CD Linkedln
B) FullContact
C) AddThis
D) Twitter
E) Facebook

4. LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers

A) Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.
B) Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.
C) Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.
D) Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.

5. LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?

A) Create a completion action to assign to a group when the prospect reaches a score of 100.
B) Create an automation rule to assign to a group when the qualification criteria is met.
C) Create a completion action to assign to a lead queue when a high-value form is submitted.
D) Create an automation rule to assign to a lead queue when the qualification criteria is met.

Solutions: