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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A customer asks why the send time values within an email are not being added to a Send Log.
Which two actions would successfully write send time variables to their Send Log? (Choose 2 answers)

A) Match an AMPscript variable name to a Send Log field.
B) Use the WriteToLog() AMPscript function in the content.
C) Enable send logging to a data extension during the send process.
D) Ensure the Send Log is linked in an attribute group.

2. A data team wants to automate the sync of subscribers, unsubscribes, and status from their enterprise account to their external CRM in one consolidated file. They need to find subscribers in their Marketing Cloud account and their unsubscribe data for child business units. Which two data views would they use to achieve this? Choose 2 answers

A) _Complaint
B) _Subscribers
C) _BusinessUnitUnsubscribes
D) _Unsubscribe

3. A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension. How could MobileConnect be used to accomplish this?

A) Use a vote/survey message template to capture the response.
B) Use an info capture message template to capture the response.
C) Use an outbound message template with embedded AMPscript to capture the response.
D) Use a text-response message template with embedded AMPscript to capture the response.

4. A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber. What should a consultant recommend?

A) Use personalization strings created by selecting the data extension.
B) Use Dynamic Content rules to select a content area for each subscriber.
C) Use AMPscript variables created from each field in the data extension.
D) Use Guide Template Language created for each field in the data extension.

5. Northern Trail Outfitters is sending Salesforce Triggered Sends using Marketing Cloud Connect.
The sends have a status of failed. What should the consultant do to diagnose the issue?

A) Review Apex Jobs within Setup in Sales Cloud.
B) Ensure the System User is assigned the Standard User Profile.
C) Manually clear the OAuth token to refresh the connection.
D) Change the connection option to Scope by User.

Solutions: