Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?

A) Enable custom field creation via the Salesforce Connector.
B) Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
C) Manually create and map custom fields in Marketing Cloud Account Engagement.
D) Import .CSV file containing custom field data into Marketing Cloud Account Engagement.

2. LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?

A) Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.
B) Create a custom layout template in Marketing Cloud Account Engagement that contains form elements. Create a landing page using that template.
C) Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.
D) Create both a landing page and form using the enhanced landing page experience.

3. "LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?

A) Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
B) Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user
C) Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
D) Upload files to Marketing Cloud Account Engagement > create an engagement program with actions: add to Salesforce campaign and assign to user

4. LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

A) Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
B) Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
C) Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
D) Select the "Accounts" filter that allows filtering by accounts created within the last month.

5. Can Email Preference Center demand for logging in

A) False
B) True

Solutions: