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Updated: Sep 17, 2026
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
Salesforce Marketing-Cloud-Consultant Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Consultant |
| Exam Number: | CRT-250 |
| Exam Price: | $200 USD |
| Exam Format: | Multiple Choice, Multiple Select |
| Related Certifications: | Salesforce Certified Administrator Salesforce Certified Marketing Cloud Email Specialist |
| Exam Duration: | 105 minutes |
| Certificate Validity Period: | No expiration (credentials are maintained through continuing education) |
| Available Languages: | English |
| Real Exam Qty: | 60 |
| Passing Score: | 68% |
| Sample Questions: | Salesforce Marketing-Cloud-Consultant Sample Questions |
| Exam Way: | Online proctored or in-person testing center |
| Pre Condition: | Recommended: 2+ years hands-on experience with Marketing Cloud, holds Marketing Cloud Email Specialist certification, completion of Marketing Cloud Consultant superbadge |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudconsultant |
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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Automation and Data Management | 14% | - Configure imports and exports - Build and manage automation workflows - Implement SQL activities for data processing - Manage contact data and data hygiene - Utilize automation studio effectively |
| Topic 2: Reporting and Analytics | 14% | - Track engagement and conversion metrics - Build custom reports and dashboards - Configure and interpret standard reports - Provide actionable insights and recommendations - Analyze campaign performance |
| Topic 3: Discovery and Design | 18% | - Analyze customer data and segmentation needs - Document current state and desired future state - Define success metrics and KPIs - Identify integration points and data flows - Gather requirements and understand business objectives |
| Topic 4: Customer Journey Design | 18% | - Utilize Journey Builder features and best practices - Implement triggered and real-time journeys - Apply personalization and dynamic content - Map customer journeys across channels - Build decision trees and branching logic |
| Topic 5: Marketing Cloud Configuration | 18% | - Manage sender profiles and deliverability settings - Set up users, roles, and permissions - Implement data management and data extensions - Configure lists and populations - Configure account settings and business units |
| Topic 6: Email Marketing | 18% | - Create and optimize email content - Configure AMPscript for dynamic content - Implement A/B testing andsend time optimization - Apply template and content block strategies - Ensure deliverability and inbox placement |
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