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The benefit in Obtaining the Marketing-Cloud-Consultant Exam Certification
- After completing the Salesforce Certified Marketing Cloud Consultant certification Candidate becomes a solid, well-rounded knowledge in terms of cloud marketing.
- When an organization hiring or looking for a promotion of an employee, then certified candidate use to get more preference.
- If the candidate has the desire to move up to a higher-paying position in an organization. This certification will help you a lot.
NEW QUESTION 17
A large retail group consists of a corporate team and several divisions operating under different brand names.
All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers
- A. Subscribers can be maintained at the Business Unit level.
- B. User roles can be customized to allow or deny specific permissions.
- C. Email sends can be separated into Tracking folders for each brand.
- D. Brands can set their own physical address and SAP.
Answer: A,D
NEW QUESTION 18
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?
- A. They should have one SAP for transactional sends and another for commercial sends.
- B. They should have a shared IP since their volume is under 500,000 messages per month.
- C. They should send at least 250,000 messages per month to maintain their sender reputation.
- D. They should have one dedicated IP address for every 100,000 messages send per month.
Answer: D
NEW QUESTION 19
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged.
The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed?
Choose 3 answers
- A. What publication lists will be used?
- B. Will new users have an "Email ID"?
- C. How will Marketing Cloud and the database sync up?
- D. Will the company need a custom preference center?
- E. What will be used as Subscriber Key?
Answer: B,C,E
NEW QUESTION 20
Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain.
Which statement describes how this will impact the account?
- A. Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.
- B. Links within emails will be wrapped with e.nto.com, but images within Content Builder will use mail.nto.com.
- C. Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com
- D. Links within emails will be wrapped with mail.nto.com, nut images within Content Builder will use e.nto.com.
Answer: C
NEW QUESTION 21
By which three standard methods could contacts be injected into a journey? (Choose three.)
- A. Sales / Service Cloud Event
- B. CloudPages Form Submit Event
- C. Mobile Response Event
- D. Date-Based Event
- E. Predictive Intelligence Event
Answer: A,B,D
NEW QUESTION 22
Which two statements are correct about Send Logging? (Choose two.)
- A. A business unit can support up to three Send Logs.
- B. SQL Query Activities can reference Send Logs in combination with system data views.
- C. Send Log data extensions are archived automatically based on retention settings.
- D. AMPscript can be used to pull data from Send Logs for use within emails.
Answer: B,D
Explanation:
Send Log data extensions are never archived. Its deleted. A business unit can support only one Send Log.
NEW QUESTION 23
Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequest email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a bether customer experience.
What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?
- A. Einstein Content Selection
- B. Distributed Sending
- C. Distributed Marketing
- D. Marketing Cloud Connect
Answer: C
NEW QUESTION 24
What is a correct statement about a database of record? Choose 2 answers
- A. A database of record is any database containing subscriber data.
- B. A database of record is a centralized storage repository of data about objects or people.
- C. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.
- D. A database of record is a system in which a subscriber's status is maintained
Answer: B,D
NEW QUESTION 25
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?
- A. Use personalization strings created by selecting the data extension.
- B. Use AMPscript variables created from each field in the data extension.
- C. Use Dynamic Content rules to select a content area for each subscriber.
- D. Use Guide Template Language created for each field in the data extension.
Answer: C
NEW QUESTION 26
A consulting has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed.
Which import type should be used?
- A. Update Only
- B. Add/Update
- C. Overwrite
- D. Add Only
Answer: B
NEW QUESTION 27
The ABC Company marketing team is launching a new email campaign. ABC Company's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message? (Choose three.)
- A. Correct syntax is used on any AMPscript in the emails code.
- B. Grammar and spelling in the email text is correct.
- C. Personalization strings map to attributes or data extension fields.
- D. Words or phrases used may trigger spam filters.
- E. Each content area specified in a dynamic content rule exists.
Answer: A,C,E
NEW QUESTION 28
What is the capability of the Import within Contact Builder? (Choose two.)
- A. In order to use Map by Header Row, the fields in the DE and file must match exactly.
- B. The data source can be a local file, data filter, or file on any FTP.
- C. Like the Import Wizard, the Contact Builder import definition can be executed without saving.
- D. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
Answer: A,D
Explanation:
A data source cannot be a data filter so answer A is not right.
NEW QUESTION 29
A customer wants to perform an email send to a subset of Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to Sales Cloud.
Which two approaches should the consultant recommend?
Choose 2 answers
- A. Use Data Filters to segment data to output a Sendable Data Extension.
- B. Use SQL Query Activities to output a Sendable Salesforce Data Extension.
- C. Use Synchronized Data Source to sync Sales Cloud objects to Marketing Cloud.
- D. Use SQL Query Activities to create a Sendable Synchronized Data Extension.
Answer: B,C
NEW QUESTION 30
ABC Company needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:
* Maintain ABC Company's master suppression list.
* Configure data relationships.
* Create new subscriber attributes.
Which role should be assigned to the IT staff member?
- A. Administrator
- B. Analyst
- C. Content Creator
- D. Data Manager
Answer: D
NEW QUESTION 31
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)
- A. Email
- B. Mobile Device ID
- C. CRM ID
- D. Loyalty Program Number
Answer: A,C
NEW QUESTION 32
Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences.
Is based on a data extension which has Email Address as Primary Key.
A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with the entry event being triggered every day, those contacts are not receiving the welcome emails.
What could be the reason?
- A. The contact fell below the High Water Mark.
- B. Their account has deliverability issues.
- C. The preference center is too precise.
- D. The entry event is triggered too often.
Answer: A
NEW QUESTION 33
How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social?
Choose two.
- A. Marketing Channel Manager Role
- B. Marketing Cloud Administrator Role
- C. Regional or Local Administrator Role
- D. Email marketing manager role
Answer: A,B
NEW QUESTION 34
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?
- A. Use Journey Builder with a random split activity.
- B. Create a random data extension within Contact Builder.
- C. Create a random data extension within Email Studio.
- D. Use Automation Studio with a random split activity.
Answer: A
NEW QUESTION 35
A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.
Which three settings should be confirmed? (Choose three.)
- A. The RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.
- B. The RMM setting 'Unsubscribe Manual Requests' is set to YES.
- C. Reply Mail Management (RMM) is configured for the customer's account.
- D. The subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.
- E. An email address was provided as the Routing Address for Remaining Replies.
Answer: B,C,E
NEW QUESTION 36
Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.
Which Data View could they use to achieve this?
- A. _EnterpriseAttribute
- B. _PublicationSubscriber
- C. _ListSubscribers
- D. _Subscribers
Answer: C
NEW QUESTION 37
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