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Salesforce Marketing-Cloud-Consultant Exam

Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.

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Certification Path

Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.

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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201

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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Automation20%- Scheduling and monitoring automations
- Complex automation scenarios and best practices
- Journey Builder design and implementation
- Automation Studio activities and workflows
Topic 2: Integration20%- Marketing Cloud Connect configuration and troubleshooting
- Data model support for personalized messaging
- Integration with Salesforce CRM and external systems
- Extension products and integration solutions
Topic 3: Account Configuration12%- Mobile Studio configuration and features
- User roles, permissions and security settings
- Sender authentication and deliverability management
- Account hierarchy and business unit setup
Topic 4: Discovery and Architecture16%- Requirements gathering and analysis
- Solution design and architecture planning
- Long-term solution maintainability and scalability
- Data and segmentation strategy design
Topic 5: Messaging11%- Content personalization and dynamic content
- Email, SMS and push message design
- Message delivery and optimization
- Cross-channel messaging strategy
Topic 6: Data Modeling and Management21%- Reporting, tracking and data views
- Data extensions, attribute groups and relationships
- Data import, export and transformation
- Contact configuration and identity management

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