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Salesforce MCAE-Con-201 Exam Overview:

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. What is essential to setup when you are implementing Marketing Cloud Account Engagement for the first time? [Choose three answers]

A) Create and add a tracking code to the website
B) Setup tracker subdomain and validate it
C) Setup DNS for each used domain and validate the connection
D) Choose which sender IP to use

2. How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?

A) Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs
B) Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs
C) Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App
D) Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App

3. LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?

A) After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
B) Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
C) Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
D) Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.

4. You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

A) Create a form per white paper and enable progressive profiling
B) Create a form handler for each white paper
C) Create a form and enable progressive profiling
D) Create a form handler and enable progressive profiling

5. During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?

A) CNAME > Salesforce connector > Email Templates > Lists > Engagement program
B) Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program
C) CNAME > Email Authentication > Email templates > Lists > Engagement program
D) Email Authentication > Salesforce Connector > Email templates > Users > Engagement program

Solutions: